The website Zillow bought its rival Trulia for $3.5 Billion in stock. This will change the way you can search for real estate on the internet. It will change how things are done. Before, if you were searching for real estate you would probably find a listing on both sites. You would find different information on each one. You would compare them. Now that they will be owned by the same company, things will be different.
This is how business tends to work. You might have a lot of different companies selling the same thing. One is stronger than the others and is able to buy them. They are then able to become a stronger company.
Zillow also believes that maintaining two separate brands will allow them to offer a wider ranger of products to their customers. They intend to distribute a great deal of free content, including a number of apps for mobile devices. It appears that both Zillow and Trulia are set for growth in the future.
For example roughly one half of the visitors to the Trulia site do not visit the Zillow site at all. Nearly two thirds of the Zillow visitors have nothing to do with Trulia. By combining the two companies, the plan is to maintain the separate marketing presence, offer products that suit those markets, and continue to maximize free content distribution across the different marketing platforms.
People also use to it check on how much their house is worth. It might not be exact but it is a good way to see how your home is doing. It will be a good thing to see what Zillow comes up with next.
Data shows that each site has its own audience, and the overlap between the two is quite limited. Zillow believes it's more valuable to maintain these two distinct brands. This will allow customers to continue to use the popular Trulia app, and will allow everyone to have the real estate searching experience they prefer. This move is part of a wider plan for Zillow to become an owner of a variety of real estate companies. Zillow has also acquired a New York City real estate site, and plans to buy additional sites and companies in the future. They desire to build a portfolio of distinct properties.
This is how business tends to work. You might have a lot of different companies selling the same thing. One is stronger than the others and is able to buy them. They are then able to become a stronger company.
Zillow also believes that maintaining two separate brands will allow them to offer a wider ranger of products to their customers. They intend to distribute a great deal of free content, including a number of apps for mobile devices. It appears that both Zillow and Trulia are set for growth in the future.
For example roughly one half of the visitors to the Trulia site do not visit the Zillow site at all. Nearly two thirds of the Zillow visitors have nothing to do with Trulia. By combining the two companies, the plan is to maintain the separate marketing presence, offer products that suit those markets, and continue to maximize free content distribution across the different marketing platforms.
People also use to it check on how much their house is worth. It might not be exact but it is a good way to see how your home is doing. It will be a good thing to see what Zillow comes up with next.
Data shows that each site has its own audience, and the overlap between the two is quite limited. Zillow believes it's more valuable to maintain these two distinct brands. This will allow customers to continue to use the popular Trulia app, and will allow everyone to have the real estate searching experience they prefer. This move is part of a wider plan for Zillow to become an owner of a variety of real estate companies. Zillow has also acquired a New York City real estate site, and plans to buy additional sites and companies in the future. They desire to build a portfolio of distinct properties.
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