It's clear that many people view the building of Lego blocks as something of a pastime. It's one of the more common hobbies for children to get involved in but it seems like there is a subsection of adults, highly involved in this particular medium. If you did not believe that there could be such variety when it comes to Legos, I'd like to think that there are many other aspects to make note of. In fact, here is a particular story that specialists of car wraps will be able to tell you about.
A report on Adweek went into detail about an Italian designer named Marco Sodano. Having worked as an art director, Sodano was able to take his talents to Lego blocks, creating impressive structures with them. To put it simply, Sodano took his interest in the way of art and incorporated it into toys that were commonly looked at as children's playthings. Even though he was able to create art, for all intents and purposes, he did not focus on his efforts alone.
The goal of Sodano's Lego-focused works was to bring, "...the belief that every child with Lego can become a great artist," which is an understandably tremendous endeavor. It's also quite fitting, given the fact that Lego blocks are very much designed for children. They may be able to see the kinds of works that Sodano was able to present and believe that they have the potential to reach that level. The truth of the matter is that, with the right amount of effort, they can.
I believe that this is effective marketing for Lego, as a brand, and I am sure that those who specialize in vinyl car wraps will be able to agree. Companies like JMR Graphics understand that marketing can come in various styles, whether it's a matter of digital or physical media being brought into the picture. In this case, Lego is a tremendous example of the latter. Who is to say that, over the course of time, Lego can't become a tool designed to build artistic skills?
Lego blocks are designed for leisurely purposes but this doesn't mean that others haven't tapped into their greater potential. The idea of these blocks coming into effect for the purpose of promoting art is tremendous, to say the least, and their effect on children should not be ignored. Children will become more confident in their abilities as potential artists, regardless of the mediums they eventually fall into. It also doesn't hurt that this can help to cast a positive light on the Lego brand.
A report on Adweek went into detail about an Italian designer named Marco Sodano. Having worked as an art director, Sodano was able to take his talents to Lego blocks, creating impressive structures with them. To put it simply, Sodano took his interest in the way of art and incorporated it into toys that were commonly looked at as children's playthings. Even though he was able to create art, for all intents and purposes, he did not focus on his efforts alone.
The goal of Sodano's Lego-focused works was to bring, "...the belief that every child with Lego can become a great artist," which is an understandably tremendous endeavor. It's also quite fitting, given the fact that Lego blocks are very much designed for children. They may be able to see the kinds of works that Sodano was able to present and believe that they have the potential to reach that level. The truth of the matter is that, with the right amount of effort, they can.
I believe that this is effective marketing for Lego, as a brand, and I am sure that those who specialize in vinyl car wraps will be able to agree. Companies like JMR Graphics understand that marketing can come in various styles, whether it's a matter of digital or physical media being brought into the picture. In this case, Lego is a tremendous example of the latter. Who is to say that, over the course of time, Lego can't become a tool designed to build artistic skills?
Lego blocks are designed for leisurely purposes but this doesn't mean that others haven't tapped into their greater potential. The idea of these blocks coming into effect for the purpose of promoting art is tremendous, to say the least, and their effect on children should not be ignored. Children will become more confident in their abilities as potential artists, regardless of the mediums they eventually fall into. It also doesn't hurt that this can help to cast a positive light on the Lego brand.
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