If you're big on advertising on Facebook, then we have some good news for you. As of recently, Facebook has just announced that they are introducing cross-device reporting for their ad systems. This means you will be able to check how your Facebook ads are doing on just about any device. Before, Facebook primarily asked that you check on one source only.
It's been observed that many users are not very particular on how they respond to a Facebook ad. What they see on their mobile device may get their attention but only when they get to a computer that they take action upon it. Some people also prefer to complete their transactions using their hand-held devices rather than through a computer. This pattern is called as crossing between devices and it is important to gather the necessary data about this practice as it will contribute in improving the marketing efforts by the advertisers.
This cross-device reporting move will help advertisers keep track of their profit conversions that were influenced by their mobile ads. The same goes with the web- version ads that encourage users to use their mobiles to easily register, buy, or subscribe to products and services. Either way, the advertisers will have the opportunity to analyze the reports and see where they can focus their attention on a particular campaign.
Facebook users own an average of two devices in accessing the site. Marketing efforts, therefore, should be guided by this fact in doing their promotions. Optimizing mobile ads became a priority because it is essential that users see the products in a good light; either on a desktop or through a mobile device. Good thing that Facebook has seen the importance monitoring the cross-device data.
More and more people are hopping from one Internet device to another. In other words they start their search for an item on their desktop, as an example, and finish on their smart phone, because they had to leave on an appointment or some other reason.
This type of activity is very common as people move back and forth between locations and between their devices as they interact with different sources of information. The technology is already in place for advertisers to see which device the person sees the ad, and then on which device the product purchase or conversion takes place. This can be very helpful to advertisers, as they will know better how to optimize their advertising so consumers will find them on the next device and how they can give better quality of information.
It's been observed that many users are not very particular on how they respond to a Facebook ad. What they see on their mobile device may get their attention but only when they get to a computer that they take action upon it. Some people also prefer to complete their transactions using their hand-held devices rather than through a computer. This pattern is called as crossing between devices and it is important to gather the necessary data about this practice as it will contribute in improving the marketing efforts by the advertisers.
This cross-device reporting move will help advertisers keep track of their profit conversions that were influenced by their mobile ads. The same goes with the web- version ads that encourage users to use their mobiles to easily register, buy, or subscribe to products and services. Either way, the advertisers will have the opportunity to analyze the reports and see where they can focus their attention on a particular campaign.
Facebook users own an average of two devices in accessing the site. Marketing efforts, therefore, should be guided by this fact in doing their promotions. Optimizing mobile ads became a priority because it is essential that users see the products in a good light; either on a desktop or through a mobile device. Good thing that Facebook has seen the importance monitoring the cross-device data.
More and more people are hopping from one Internet device to another. In other words they start their search for an item on their desktop, as an example, and finish on their smart phone, because they had to leave on an appointment or some other reason.
This type of activity is very common as people move back and forth between locations and between their devices as they interact with different sources of information. The technology is already in place for advertisers to see which device the person sees the ad, and then on which device the product purchase or conversion takes place. This can be very helpful to advertisers, as they will know better how to optimize their advertising so consumers will find them on the next device and how they can give better quality of information.
About the Author:
SociVidz is a website dedicated to exposing the advantages & disadvantages with an in-depth SociVidz Review.
No comments:
Post a Comment