If companies desire to bring their message to the masses, the importance of out-of-home marketing should be noted. Goods and services alike have been able to benefit from this in the past, so it's not hard to see why it's still commonplace. Many platforms have been utilized to make outdoor advertising a reality, whether you are talking about billboards, truck wraps, or what have you. As crucial as items like these might be, it's the idea of 3D implementation that should not be overlooked.
AdWeek put forth an article that talked about a particular campaign put together for Malmo Festival. In order to have a better understanding of what it includes, the Malmo Festival is held every year in August. Based on these bits of news, there is a tremendous amount of weight associated with the event and this idea of 3D implementation is one that should be looked into by companies like JMR Graphics. Truck wraps and other items meant for marketing may be able to utilize this sort of technology in the future as well.
To say that there was a tremendous amount of work put forth for this event's advertising campaign would be an understatement. The article stated that not only did 14 people come together in order to make this a possibility but, altogether, it took over 900 hours to make this 3D type of out-of-home advertising to come into fruition. It's clear as to why so much effort has been put forth, since it's apparent that the designers wanted it to be as memorable as possible.
In order for this advertising method to truly be seen, if you were to attend the festival, you would have to be positioned around 100 feet above ground. To say that this method is creative based on this point alone is nothing short of an understatement. As if this isn't enough, it's been reported that this campaign will be positioned as something of a centerpiece for the festival. With so much hype behind it, though, it has to be wondered if it will be realized or not.
With all of this information in mind, I am curious to see whether or not the potential of this endeavor will be realized. I'd like to think that its creativity alone will garner notice, regardless of whether individuals take part in Malmo Festival or not. It must be effective, though, and it seems like there is enough creativity behind it in order for it to stand tall. Hopefully we'll see results as they unfold come August when the festival plays out.
AdWeek put forth an article that talked about a particular campaign put together for Malmo Festival. In order to have a better understanding of what it includes, the Malmo Festival is held every year in August. Based on these bits of news, there is a tremendous amount of weight associated with the event and this idea of 3D implementation is one that should be looked into by companies like JMR Graphics. Truck wraps and other items meant for marketing may be able to utilize this sort of technology in the future as well.
To say that there was a tremendous amount of work put forth for this event's advertising campaign would be an understatement. The article stated that not only did 14 people come together in order to make this a possibility but, altogether, it took over 900 hours to make this 3D type of out-of-home advertising to come into fruition. It's clear as to why so much effort has been put forth, since it's apparent that the designers wanted it to be as memorable as possible.
In order for this advertising method to truly be seen, if you were to attend the festival, you would have to be positioned around 100 feet above ground. To say that this method is creative based on this point alone is nothing short of an understatement. As if this isn't enough, it's been reported that this campaign will be positioned as something of a centerpiece for the festival. With so much hype behind it, though, it has to be wondered if it will be realized or not.
With all of this information in mind, I am curious to see whether or not the potential of this endeavor will be realized. I'd like to think that its creativity alone will garner notice, regardless of whether individuals take part in Malmo Festival or not. It must be effective, though, and it seems like there is enough creativity behind it in order for it to stand tall. Hopefully we'll see results as they unfold come August when the festival plays out.
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