Thursday, August 21, 2014

Tuscan Olive Oil & 3 Tips For Effective Marketing

By Katie Onson


Tuscan olive oil, as you will soon learn, is one of the best products one could imagine for their culinary endeavors. However, you may not be able to recognize this without the proper marketing endeavors brought into the picture. How can companies, focused on this product, help to bring their goods to the masses so that sales can increase over the course of time? Here is a list of 3 of the best tips associated with the marketing of this type of oil.

First of all, the idea of traceability should be noted as it relates to Tuscan olive oil. According to authorities along the lines of Unaprol, traceability is the process in which one can determine where exactly their oil was packaged. There are many common locations where this is done, though it's easy to assume that Italy is amongst the most prevalent. In any case, the idea of traceability can help to make your bottle of oil further as far as overall advertising is concerned.

It's also important for you to advertise your Tuscan olive oil as a product meant for more than a single purpose. For example, did you know that you can actually make use of this oil with heat? Even though many will assume that this can destroy the quality of the oil in question, what's important to note is to never let said oil go beyond its smoke point. Along with the way it can dress food, this is one type of oil with versatility that deserves to be highlighted through marketing.

Finally, make it a point to focus on how this type of oil is packaged. Specifically, you have to keep in mind that the highest quality of oils are ones which are stored in darker, glass bottles. There are a couple of reasons for this: not only is the darker hue able to filter sunlight better but the glass material will keep the taste of the oil from being artificially changed. As you can see, packaging can help your marketing efforts, so focus on this as it relates to the oil in question.

Chances are that there was, at least, one of these aspects you wouldn't initially associate with marketing. However, they are effective talking points which should be integrated in order to help sell people on products when they might have been on the fence otherwise. If you are someone who wishes to expand his or her marketing efforts, as far as this oil is concerned, you now have a greater idea of what you should do. Now it's just a matter of putting your efforts into practice.




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