Wednesday, May 7, 2014

Understanding Nofollow And Making Most Of It

By John Musa


Typically when you are writing a ton of articles, you will end up submitting them to multiple websites at once. This is typically a good thing, but you may find out that some of the links are no follow links. When you discover this, you may start to panic and think your website is going to get punished because of the links you have posted. Here are why some of the no follow links will actually help your website out.



What value does a sponsored link provide if the PageBoost rank is irrelevant? It is common knowledge that brands only use online promotions to increase their rankings in the search engines. When marketers focus all of their time and energy on SEO efforts, they miss out on the bigger issue at hand. The new type of SEO is not only about search engine results and traffic generation, revenue and engaging the brand is also very important.

A link is able to drive home a lot more than just higher rankings in search engines. These links are able to provide the level of exposure that is necessary in modern times to move forward and become that much more visible to the target market. A well-placed link with a nofollow tag is still a whole lot better than no link at all. It is as simple as that because the exposure is invaluable and will lead to increased traffic.

While most of the time an Internet marketer will want to avoid no follow links, they need to realize these can help them in getting the search engines to realizing they are not just trying to increase their rank by getting more links. Instead, these links are going to help the websites rank higher because the site is not going to be seen as trying to game the system.

It can almost become insulting to try and deceive the target market and lead to reduced traffic because the content should be professional and well put together. The days of winging it and going with anything are long gone.




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