Friday, May 30, 2014

New Trending Marketing Uses For Photoshop - Here's What You Should Know

By Bilal Amed


One of the best image editing software programs to have ever been created is Photoshop. The name Photoshop is actually used in reference to images that appear to be too good to be true, or representative of something that could not exist in reality. It is a software program that, if you are able to use it properly, can create amazing images that you can share with friends and family, or use for your business to generate more targeted traffic. In this article, we will look at the latest trending marketing uses for Photoshop, and why it is one of the best tools that you can use for your business today.



2. The subtle shadows - For years the drop shadow was very popular, but it has become antiquated with subtle shadows now trending in the graphics world. This is a very simple design presenting a flat drop shadow caused by duplicating your layer and moving it to where you would like your shadow to be. Don't be afraid to experiment with colors and density adding some creativity to the design.

Photoshop is often used to represent businesses in a unique and innovative way that can be shared and distributed across the web. Instead of mundane logos that have been made by companies using word processing programs, Photoshop can add virtually magical components that will allow your company to stand out from all of your other competitors, something that can add additional business revenue, regardless of the products and services that you sell. One of the best marketing uses for Photoshop is to add in the products and services that you sell, using three-dimensional lettering, and also images of yourself, or your company. This gives people a better idea of what you are able to provide for them, and allows them to identify you with your company, something that adds trust automatically.

4. Actions - The recording of actions is done via the 'action creator' helping the graphic designer achieve a look without manually applying thousands of static images. This is highly convenient if you are trying to create a motion graphic.

All these popular uses of Photoshop are meant to capture the attention of billions of Internet users worldwide. It's no secret that as we have moved into the digital age, people's attention spans have also shortened by a mile, making it necessary to convey information in easily digestible form. Also, since people are using Facebook and Twitter, it's also become critical for business to create content that is worthy of going viral. If you haven't found any use for your copy of Photoshop, you can take our hint and create an info-graphic or meme.

Photoshop can be used to create a great banner for your website or your blog. If the design of your site is not original, adding a banner with your brand and some of your products would make a real difference. You can also use Photoshop to design other elements of your site, such as buttons or ads for your products.Do you spend money on ad space? If yes, you need to design some high quality ads to draw the attention of your target audience. Photoshop can be very handy if you display banner ads. You can for instance use the image editing software to create a collage of your product next to a happy customer.




About the Author:



No comments:

Post a Comment