Sunday, May 25, 2014

How long should your marketing video be? As short as possible

By Jayn Mangayao


4th Generation Communications is among the industries leading players in Web Marketing. In a previous interview, Tim Beachum founder and CEO was asked how long should a marketing video be? His answer was revealing. He stated that the best answer he could give is, you need to get your point across as fast as possible.

We live in the digital age and our customers are being swamped with info on a daily basis. Clients are being hit with text advertisements,, photographs, banners and of course videos. The number of business owners fighting for customers attention is skyrocketing.

As business owners it is our job to keep our buyers attention as long as possible. We have got to create content that draws them in and keeps them.

Videos have a tendency to be a bit harder than different kinds of advertising like banners, text advertisements, and pictures. With those types of advertising a individual is forced to see them. If your customer is on Facebook they have to see your ad. They may not click on it but the name branding is there. With a video things get a little trickier. Mostly we can't force our clients to click on our video to watch it, it is completely up to them.

Two Things That May Get Your Customers To Look At Your Video

There are two crucial aspects that you must get right to increase the chances of clients watching your video. You must first have an attention grabbing thumbnail. The second thing is the length of your video must be appealing to them. If they glance at the time of your video and it's an hour long, they're going to keep moving.

Videos that are under one minute will get played more frequently than a video that is 2 - 3 minutes. Although three minutes might not seem like a long time, online it is an eternity.

Video Marketing On A Budget

Many small to medium size businesses are so busy stressing about the day-to-day activities that they forget about things such as brand naming. This is a vital facet of your marketing program and should be taken seriously, because in the end it'll skyrocket your ROI.




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