Wednesday, May 28, 2014

Facebook App Links Allow Deep Links Between Mobile Apps

By Ahmad Faisal


Anyone that does online advertising, especially when trying to generate organic traffic, understands the importance of getting as many back links as possible. Backlinks are the lifeblood of any business online, especially when trying to rank high on the search engines.



The way that Google and other search engines rank websites is by popularity, using a number of different variables. Some of these come from links from different IP addresses on different websites, and also from social media signals. Apps that you use on your phone have, up until recently, simply been a great way to earn revenue by the sale of the apps. Now, there is a Facebook app that allows you to do deep links between mobile apps, allowing you to get more attention to the products that you are selling online.

Apps within Facebook can now be interlinked with another app from the same developer. One can use the same log in details used on one app to log into another. This is a significant step for Facebook as it allows users to discover more apps that can be beneficial to them. Apps within the same genre can now be interlinked through this feature to increase navigation across apps within the platform.

There are some very practical applications of App Links. You can use the data to deep-link to your app, take your users from a webpage to an applications store where they can download our app. You could also use it to take users from the app to the web to view content. Although much needs to be done in order to make App Links truly easy for anyone to do, at least the protocol that's been released is easy for any developer to do.

If this is approved widely, it could change the way apps are discovered. As it is right now, when people know about an app through a web page, they need to go to Google play or any other apps store to download it. That will no longer be necessary with App Links.

Benefits Of Using App Links - The reason that App Links is so useful is because it has so much versatility. It is open and accessible to everyone, and also has open source SDKs. It is truly cross-platform, working with most major mobile platforms, with many more being added every day. You also have the ability to use the Facebook index API in order to make the determination as to whether or not your URL can be deep linked. Hopefully this new announcement will motivate you to get into the development of mobile applications to increase revenues for your company. Even if you do not have a website, you will make it very easy for you to publish your links using something called Parse, to take advantage of all that App Links has to offer. Find out more about this innovative mobile application today.




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