From bus wraps to billboards, it's clear that there are many ways for a company to get their message across to the public. It's clear that they work very well, too, given the fact that they can gain tremendous exposure over the course of time. With that said, though, is it possible that a new location is set to incorporate billboards in the electronic sense? Judging by a recent story that had come to my attention, it's likely that Gainesville, Georgia will be the next area.
According to the Gainesville Times, it's possible that the city will allow electronic billboards within the city limits. Real estate representative Tim Hill commented on the matter, stating that each billboard could show up to six different advertisements, provided this potential rule goes through. Seeing as how every ad would, in theory, be given ten seconds before flipping to the next, it appears as though every company will have a fair shot at appealing to the masses. One of the concerns that were mentioned, though, was distraction.
It's clear that electronic billboards can come into play but one of the concerns listed in article had to do with the way in which drivers would be affected. Certain marketing methods are less distracting than others, as I am sure that authorities the likes of JMR Graphics would be able to tell you about. Bus wraps are pretty common, as they are prominent, but one of the potential cons of digital billboards is that they could be prominent to a fault. As a result, the way in which these billboards are constructed must be done with care.
It's clear that these billboards will prove to be bright but I believe that such a quality can be managed. Keep in mind that these billboards should not showcase tremendous brightness during nighttime; due to the Sun's natural light, these items do not have to run off of electricity as much in this regard. As you can imagine, there have been various improvements in terms of technology. The article said that, because of these, the prominence of these items should not prove to be a concern.
While it goes without saying that billboards could be put to use for advertising purposes, I'd like to think that there are many others to consider. After all, the promotion of wares is only one aspect to consider; it is very possible that the feed could shift in order to project urgent news to the masses. Perhaps something as unexpected as a sudden change in weather could be told about. For this reason, I have no doubt that Gainesville will benefit from the inclusion of these billboards.
According to the Gainesville Times, it's possible that the city will allow electronic billboards within the city limits. Real estate representative Tim Hill commented on the matter, stating that each billboard could show up to six different advertisements, provided this potential rule goes through. Seeing as how every ad would, in theory, be given ten seconds before flipping to the next, it appears as though every company will have a fair shot at appealing to the masses. One of the concerns that were mentioned, though, was distraction.
It's clear that electronic billboards can come into play but one of the concerns listed in article had to do with the way in which drivers would be affected. Certain marketing methods are less distracting than others, as I am sure that authorities the likes of JMR Graphics would be able to tell you about. Bus wraps are pretty common, as they are prominent, but one of the potential cons of digital billboards is that they could be prominent to a fault. As a result, the way in which these billboards are constructed must be done with care.
It's clear that these billboards will prove to be bright but I believe that such a quality can be managed. Keep in mind that these billboards should not showcase tremendous brightness during nighttime; due to the Sun's natural light, these items do not have to run off of electricity as much in this regard. As you can imagine, there have been various improvements in terms of technology. The article said that, because of these, the prominence of these items should not prove to be a concern.
While it goes without saying that billboards could be put to use for advertising purposes, I'd like to think that there are many others to consider. After all, the promotion of wares is only one aspect to consider; it is very possible that the feed could shift in order to project urgent news to the masses. Perhaps something as unexpected as a sudden change in weather could be told about. For this reason, I have no doubt that Gainesville will benefit from the inclusion of these billboards.
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If you'd like to use bus wraps in order to get your advertising efforts across, contact JMR Graphics for more information.. Unique version for reprint here: Bus Wraps & Gainesville's Potential Electronic Movement.
Bus wraps which is a very good way of advertising are pretty common, as they are very prominent now days, But one of the potential disadvantage of billboards is that, They could be prominent to a fault. Therefore, the way in which these billboards are constructed always must be done very carefully.
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