If you run a website on the internet, then Google analytics is one of the most important aspects that you need to manage a successful online marketing strategy. Google analytics helps by managing essential data that lets you understand how visitors visiting your site spend their time on your page, what they view, their location, how long they stay on the site, browser they are using and much more. All this information helps you build a better understanding of your market and conversion rate and as such easing decision making when it comes to looking for better strategies to re-market your brand or site.
The Smart Lists are created using signals that include page depth, device, referrer, and browser. Machine learning is applied to the data. It looks at the actual activities of the user on the website, and creates a re-marketing campaign in AdWords. It figures out which users have a higher potential to convert when he visits the website at a later date. The model is updated everyday, adding users who have the best chance in converting. Based on this, the list adds ones that are most likely or removes users who are least likely to convert to make the list a truly valuable marketing tool.
However, if you run a site that gets more than 500 e-commerce transactions monthly, has over 10,000 page views daily, and uses Analytics to manage your e-commerce tracking then Smart List will automatically get customized by following the characteristics that lead to visitors converting on your particular site. This eases the work for marketers as it will speed up the analysis process and gives more focus on growing the business rather than on list management.
If a website has less than 500 e-commerce transactions every month and less than ten thousand daily page-views, Smart Lists will use data from similar businesses that are sharing data with Google Analytics in order to build the re-marketing list.
At the moment Smart Lists on Google Analytics is on a learning curve; however, it is a sure way to automate re-marketing list management for any advertiser or marketer looking to dominate the internet. If you are looking for lasting Smart Lists Analytics Re-marketing List Management solutions, contact us today and we will be more than happy to assist you achieve new heights in market analysis and re-marketing with Google Analytics.
The Smart Lists are created using signals that include page depth, device, referrer, and browser. Machine learning is applied to the data. It looks at the actual activities of the user on the website, and creates a re-marketing campaign in AdWords. It figures out which users have a higher potential to convert when he visits the website at a later date. The model is updated everyday, adding users who have the best chance in converting. Based on this, the list adds ones that are most likely or removes users who are least likely to convert to make the list a truly valuable marketing tool.
However, if you run a site that gets more than 500 e-commerce transactions monthly, has over 10,000 page views daily, and uses Analytics to manage your e-commerce tracking then Smart List will automatically get customized by following the characteristics that lead to visitors converting on your particular site. This eases the work for marketers as it will speed up the analysis process and gives more focus on growing the business rather than on list management.
If a website has less than 500 e-commerce transactions every month and less than ten thousand daily page-views, Smart Lists will use data from similar businesses that are sharing data with Google Analytics in order to build the re-marketing list.
At the moment Smart Lists on Google Analytics is on a learning curve; however, it is a sure way to automate re-marketing list management for any advertiser or marketer looking to dominate the internet. If you are looking for lasting Smart Lists Analytics Re-marketing List Management solutions, contact us today and we will be more than happy to assist you achieve new heights in market analysis and re-marketing with Google Analytics.
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