Friday, March 7, 2014

The Positive Effect Of Strategic Insight In Modern Businesses

By Leticia Jensen


As companies emerged in the battle for survival they have also held on to the foundations of success based on what have worked in the past. For many businesses leaders, the game is about numbers. The more you learn how to analyze these figures the better your business will become.

Speaking about analytics, most companies have relied on data to accept or reject a newly found idea. It is not imperative to put emphasis on strategic insight. Thus, many companies have closed based on wrong decisions and not listening to what their internal and external consumers have to say.

But the game is now slowly changing. As more and more Steve Jobs and Mark Zuckerberg emerged out of the dark alley of analytics, the game is evolving into something many business analyst would despise and reject from the past. The rules of the game have become more human centered in this millennium.

And speaking of people centered management, strategic insight have become very controversial as a modern business process of creating new ideas. As a modern principle, it is mainly targeted on the insights of all the people in the organization from the higher managers down to the lower positions and everybody in the organization. It is all about bringing all together the needs, feelings, opinions, and ideas of everybody to innovate and create more success for the business.

In fact, business analysts pointed to the effectiveness of this type of management. The strength of the principle comes from the ideas coming from employees doing the same job everyday and people who frequently reaches out to consumers, for example, sellers and deliverymen. They also found that it is a good strategy in creating services and products fitted to the needs of consumers.

And rather than depending on what data has to say, business leaders following this principle will listen to what regular employees feel about the services because it is most likely how consumers feel about the services as well. Take for an example, Apple, it is clear that Jobs listens to his employees to create innovation. Here is what happened during the interview with Jobs.

During the interview, Jobs never answered it was about the iPhone nor the iPad, he said it was Apple as a whole. Looking at this example, we can conclude that Jobs had an unorthodoxy type of management. He was interested in the opinions of his employees than to uphold his own idea as basis of success.

Another story of success is from Mark Zuckerberg, CEO of Facebook. Zuckerberg and his employees would often organize Hackathons in order to come up with new ideas and new concepts of innovation. This as well gave birth to the like button and the new home page design of Facebook.

To sum this article up, insights from all the people in the company is as essential as data gathered by a single department. It might not be fair to say it is all about insight and there is no need for analytics. What this article is trying to explain is it would very promising if a company can take advantage of both tools.




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