Sunday, March 9, 2014

The Importance Of Ranking High For Local Keywords In Google

By Abu Dawood


The search engines have become more important than ever for helping people find the products and services that they are looking for. They have become the new Yellow Pages for the twenty first century. If your business is not ranking on page one for local keywords in Google, you thus are at a use competitive disadvantage to those that are.



These days when people go to search for a local business, the first place that people consult is usually Google. This has become so common that the term "Google" has become a verb for many people. If people are looking for a business in their local area, they are going to put in a local keyword signifying their city or suburb. An example of a local keyword would be something like "Los Angeles roof repair." The roofers that come up for this search are the ones most likely to get the business.

Usually with these local searches, a local maps listing comes up as well. This is another opportunity for your business to get listed. If you are not appearing on either of these search results, then one of your competitors are. Luckily, this is something that you can fix.

This process is known as search engine optimization (SEO). By hiring an SEO professional in your area you can get your share of the business from these profitable search results.

The first page of Google for a local keyword search is one of the most valuable pieces of internet real estate for your business. If you are not found there, then chances are potential customers will not find your business at all. Invest in search engine marketing to make sure that you get as high a position in the search engines as possible.




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