Monday, March 10, 2014

T-Shirt Selling Increasingly Popular On Facebook

By Noman Ali


If you spend a lot of time on Facebook these days, you might notice a lot of T-shirts showing up in your newsfeed or right column ads. Many of these are Teespring crowd funding campaigns. These allow users to set a goal, and if the goal is hit, everyone who participated in the buy gets the shirt.



One of the best things about t-shirts is that they almost sell themselves. People are used to buying a nice looking shirt. There is no need to write a page of compelling sales copy or a video sale letter to get people to part with their hard earned money. Generally, if they see the design they know if they like it or not. For the new internet marketer, this is a great benefit.

If it represents something that they believe in, and that can make a statement that they like, they will pay money for that T-shirt online or off-line. On Facebook, they are usually presented with a limited time offer, motivating people to purchase the T-shirts right away.

Teespring handles all the payments and order fulfillment. The internet marketer only needs to drive traffic to the site and then collect a Paypal payment after the order ships. Facebook happens to be the perfect vehicle to sell these shirts at. People tell Facebook all sorts of information about what they like and do not like. Advertisers can mine this data through the Facebook graph search and extract the user IDs from precisely the people most likely to buy a particular theme of shirt. Facebook then allows one to upload this list as a custom audience, which represent the only people who will be shown the ad.

The ability to generate very highly targeted traffic with no investment in production costs or order fulfillment has led to the proliferation of shirt designs all over the social network. This is one of the easiest ways for a new internet marketer to make money.




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