In marketing, behavioral segmentation is the division of the market into parts that will be based on certain patterns and interests that these groups would have in common. This is a very important aspect of marketing because if one does not know his target segment, he will not be able to push his product. Here are a few tips that may help in this division.
Now one of the most common ways to divide a market would be to divide them by when they would most likely buy the product. Entrepreneurs have to observe this as customers will only buy a certain product at a certain time of the day, certain time of the month, or on a certain holiday. So when pushing a product, he has to think about when the buyer will want to buy it.
Another way to divide the market would be to put the people in groups where they would share the same interests. In other words, he must group the people according to what they are looking for in a product. By doing this, he will know what features and benefits he can put in a product and market it to the specific target that would fit the product.
Now purchasing power is yet another very important thing to take note of as it is one of the determining powers as to whether a customer would buy a product or not. For example, if one is pushing a luxury product, then it is targeted to the high income bracket. If the product is rather low priced, then most likely it would be targeted to the mass market because everyone can afford it.
Another way to be able to group the buyers would be on their product usage rate. The consumers will be grouped as to how much they use the product whether they use it all the time, rarely, or just at certain times. By making a group using this method, the marketer will be able to know which group he should focus on.
There is also something known as buyer classification which would classify them as to what kind of buyer the target would be. The buyers are classified as regulars, non buyers, or just simply potential targets. Of course there would also be the users who used to buy the product and there would also be the ones that have used the product only for the first time.
Of course they would also be based on how loyal they are to the brand. Of course there are only three classifications in this group and they are the regular customers who are the loyal ones, the ones who are not loyal at all, and of course the ones who are prone to switching. The ones who prone to switching are not very loyal and may need more convincing.
So if one is a marketer, then these are some of the things that he would have to take note of. This is a very important aspect of marketing because it would help the marketer narrow down so that he can decide how to promote the product. This is definitely easier than trying to target everyone.
Now one of the most common ways to divide a market would be to divide them by when they would most likely buy the product. Entrepreneurs have to observe this as customers will only buy a certain product at a certain time of the day, certain time of the month, or on a certain holiday. So when pushing a product, he has to think about when the buyer will want to buy it.
Another way to divide the market would be to put the people in groups where they would share the same interests. In other words, he must group the people according to what they are looking for in a product. By doing this, he will know what features and benefits he can put in a product and market it to the specific target that would fit the product.
Now purchasing power is yet another very important thing to take note of as it is one of the determining powers as to whether a customer would buy a product or not. For example, if one is pushing a luxury product, then it is targeted to the high income bracket. If the product is rather low priced, then most likely it would be targeted to the mass market because everyone can afford it.
Another way to be able to group the buyers would be on their product usage rate. The consumers will be grouped as to how much they use the product whether they use it all the time, rarely, or just at certain times. By making a group using this method, the marketer will be able to know which group he should focus on.
There is also something known as buyer classification which would classify them as to what kind of buyer the target would be. The buyers are classified as regulars, non buyers, or just simply potential targets. Of course there would also be the users who used to buy the product and there would also be the ones that have used the product only for the first time.
Of course they would also be based on how loyal they are to the brand. Of course there are only three classifications in this group and they are the regular customers who are the loyal ones, the ones who are not loyal at all, and of course the ones who are prone to switching. The ones who prone to switching are not very loyal and may need more convincing.
So if one is a marketer, then these are some of the things that he would have to take note of. This is a very important aspect of marketing because it would help the marketer narrow down so that he can decide how to promote the product. This is definitely easier than trying to target everyone.
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