Monday, December 23, 2013

The Traits Between Reputation Management & Youtube

By Robbie Sutter


Reputation management is put to use in order to help companies become much better in the eyes of the public. Typically, this is done through search engines and the ability to find certain pieces of content on the front page. After all, this page is the only one that people look at in most cases, since they want nothing short of immediate results. That being said, how can this idea correlate to the idea of YouTube? I believe it all comes down to the matter of content.

Firms along the lines of fishbat can agree with the effectiveness of content in order to help clients. However, there is much more than that in order to make a difference. In fact, you have to take into account how search engines look at keywords and how they are integrated into various written pieces and otherwise crafted works. Understanding the most important keywords will prove handy as far as reputation management efforts are concerned and these will play the biggest part in making sure that such content is ranked.

Content is also required when it comes to YouTube users who have a passion for video creation. This is the type of website that judges results on a long term basis and you want to make sure that there is a consistent flow of videos. I cannot begin to tell you how much it hurts your momentum if you miss a date to post your videos. Not only are you going to gain the viewers you have but it's unlikely you'll attract potential fans, too.

How much depth is your video content going to be, you have to wonder. It seems like while independent film creators are going to put tremendous efforts into their movies, the truth of the matter is that it takes a lot of time for them to be finalized. YouTube users who create commentaries do not have to worry so much about this since their videos do not take much time to create. While they obviously must work hard to give clear thoughts in video form, filming in various locations is not done nearly as much.

No matter if you're talking about business or leisure, content holds so much importance. Reputation management has been able to put this to use in order to help companies rank much better on search engines like Google, Bing and what have you. YouTube is a site where content is all but required if rankings are to be seen. The more that is produced and the more that individuals enjoy what is put forth, I believe that the amount of potential can prove to be unparalleled compared to other platforms.




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2 comments:

  1. HI Robbie,
    Nice article and you have beautifully explained about the topic. We, Reputation management company in Anaheim, also believe in the same. Your reputation is both what you say about yourself and what others say about you. Whether it’s a five-star oil change or a one-star root canal, Reputation Management retrieves ratings and comments from all of the biggest review sites, as well as dozens of industry-specific sources.

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