Wednesday, December 4, 2013

Increasing Your Visibility With Article Advertising Guidelines

By Stavros Georgiadis


Article submission is a popular method for businesses to promote themselves. Article submission is both inexpensive and simple since it is very easy to write articles. The information in this piece will help you with article syndication.

Put a lot of content into your emails. Spam is something that will lose you credibility in the long run with your audience. Failing to provide good content will cost you many subscribers and potential customers.

Avoid using too many keywords. Both search engines and readers will reject your article if it includes a particular keyword over five times. Staying with that number will ensure that the search engine bots won't consider you a spam site with no real content.

Promote your leadership by staring a blog to go along with your online business. Try to include articles that are witty or show your leadership skills. If you are able to intelligently discuss what is happening in your field, people will recognize that you are keeping up to date on current trends.

Many sites offer a system in which you are paid each time your article is viewed or clicked. Your writing can actually bring in money through several different channels. After a while, this can start earning you a lot of money.

Do not flood article indexes with multiple copies of a single article. It's true that there are many indexes where marketers can post their articles. One common temptation is to post one article over and over, across dozens or even hundreds of indexes. In reality, that's a bad idea. Search engine designers expect people to try this, so web page rankings actually plummet for links that appear in these over-submitted articles.

Write in your own unique voice. By inserting some of your own personality into articles, readers will connect to you more. You will see an increase in readership when you are unique.

The articles should short and to the point. Use less than 500 words and catch your readers' interest at the introduction. Online readers tend to have shorter attention spans so you need to capture their interest quickly. Ensure the first couple lines will entice readers to continue reading the article, as that is where the bulk of the information will be.

Article advertising is closely related to search engine optimization and other Internet marketing techniques. Be certain you learn about SEO so you can make your article rankings higher. Just submitting content isn't enough. Keep your approach direct, and keep your goal top of mind.

It is important for writer's to understand the market that they are trying to sell their pieces in. Knowing what kind of articles are published will give writer's an idea on what works and what does not. By knowing what one is up against, they can tailor their article to be the most effective at marketing for the individual.

Article syndication is a great tool for improving your business and increasing the amount of traffic your site receives. Properly executed article syndication can make a huge difference in the success of your company.




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