Monday, December 23, 2013

Music Sharing & The Work Of A Social Marketing Coach

By Robbie Sutter


Music sharing stands, at least in my eyes, as one of the most constant developments to be seen on the Internet. It's very cost-effective for a number of individuals, so it's no wonder why so many individuals have become lost in this matter. The ability to listen to a multitudinous amount of songs for free is a novel concept and one that has been incorporated rather well. There's a bit of debate on the matter, though, as a social marketing coach may be able to tell you.

As far as platforms for sharing music is concerned, there are quite a few to consider. Spotify is one of the most popular and those who have made use of networking sites in the past may be the most familiar with this. Facebook users have become invested in this program, enjoying a seemingly limitless library of musical content all the while. There are both standard and premium options to be seen, making it that much more interesting of a program to put to use on a constant basis.

Those who are against the idea of music sharing may not see it as the best idea for a few reasons. They may say that it takes away from the original artists, which is a fair argument to make. After all, they should be compensated for the hard work that they put forth, whether individual songs are purchased on iTunes or an entire physical album is picked up at retail. Musicians are just like any other workers in the world and, as a result, deserve their cut from the work they've produced.

That being said, there are quite a few positives to take into account and I'm sure that a social marketing coach could say the same. For example, there are many users who engage in music sharing who may feel compelled to purchase the actual soundtracks that certain artists put forth. They want to be able to support the work and one could say that this is the best type of free advertisement one could imagine. This is yet another fair argument to put forth and authorities the likes of S.M.M.C. can agree.

As far as music sharing in general is concerned, I think it's a matter of having to take the good with the bad. A social marketing coach can illustrate the incentives behind getting involved on the matter as well as the reasons why it may not be for the best. However, I still believe that musicians who work hard in order to put together strong content should be paid for their work. It's important to continually support them so that they can make even more work.




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