Tuesday, December 17, 2013

Benefits Of Channel Letters Charleston

By Leanne Goff


In looking to use channel letters Charleston residents should know that they are letters that could contain type and, or graphics which enable clients to identify and find businesses easily. They are generally installed on portions of buildings that are readily visible and which allow the lettering to be lit up whenever it is dark. In this way, they come in handy not just during the daytime but also at night. In fact, they are more useful when it is dark.

In comparison to traditional sign faces, this technique is preferable. This is because to begin with, more square footage will be allowed by local building codes. With the traditional signs, there is counting of the rectangle face against square footage allowed. With channel lettering however, only letters are taken into account, with the face of the building not viewed as a sign face. What this means is that lettering can be made larger and thus be able to get viewed from great distances.

This technique of advertisement makes use of Light Emitting Diode technology so that customers are able to see them at night. The lettering is constructed using metal or high grade plastic on the sides and translucent colored Plexiglas that serves to allow light to emit from each letter whenever power is turned on.

LED technology is superior to neon for various reasons. Neon lights tend to be more costly and take a lot of time to fabricate. Further, they can be easily broken. There also are chemicals such as mercury contained in neon that are deemed hazardous to the environment. LEDs last longer and will rarely fail or need replacement.

The pieces are never limited to letter shapes. They are also able to be formed into logos that help in identifications and branding. The range of colors and fonts in availability is infinite. Further, there is custom molding that is done to the exact specifications of the business owner. For further expansion of possibilities, there can be addition of a three dimensional aspect to the logos. Every letter can be fabricated with bevels or depth added to the logo. This will make the business to be unique and different from the others.

The cost incurred in the installation is dependent on materials utilized. Due to competition from various sign makers however, prices are kept more or less affordable. People that do not know any sign makers will need to use companies that are reliable if they look to be guaranteed of success.

There are different types of channel lettering. Raceway mounted ones are usually attached to long, narrow and rectangular aluminum boxes known as raceways. The raceways have all electrical components, including wiring and power supplies. Rather than having every letter being mounted to the wall, they are mounted to the raceways which are then mounted on the building.

In using channel letters Charleston business owners can also use direct mounted lettering. Unlike in raceway mounted ones, these are directly attached to the surface of the building. There is then feeding of wiring through the wall. These installations are cleaner looking but also need more installation time.




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