Saturday, December 7, 2013

Pinterest: Can A Social Media Marketing Coach Utilize It?

By Rob Sutter


There have been many social media outlets that gained steam over the course of time and I feel as though Pinterest holds that distinction very well. Facebook and Twitter stand as some of the most commonly utilized but the truth is that Pinterest has shown so much growth over the course of time. Many sites seem to struggle with retaining users; this is not the case with this particular network. Brands can use it to become stronger, as a social media marketing coach could tell you.

Pinterest is a site that has grown so much ever since it was introduced three years ago. What I have come to notice, though, is that the growth did not actually spike until 2012. During the year, more specifically in January, the user base Pinterest had was doubled. Currently, it stands as a networking site with a high level of engagement and there seems to be a strong interest in the site amongst the female demographic, seeing as how females make up 80% of the Pinterest community.

Being able to use Pinterest for the sake of business may seem like a stretch to the general public. After all, how can a site that specializes mostly in the pinning of various graphics become a platform that can help a company expand? Well, Ione of the ways that I can see this happening is through the engagement of fans that already belong on previous network channels. By this account, one could take Facebook fans and Twitter followers alike before recommending them to their Pinterest page, which only helps the brand that much more.

Once the fans are gained, though, what can be done in order to further interaction with them? Well, a company has to be able to utilize Pinterest in such a way that the graphics which are pinned will be pleasing to the eye. A social media marketing coach understands the importance behind visual engagement and how most people are more likely to focus on graphics as opposed to text. However, do not forget to post comments and replies, both of which are vital in the eyes of authorities like S-M-M-C.

I believe that Pinterest has grown so much as a website, not only for leisurely purposes but business ones as well. One can see that the site has built such a strong reputation for itself in the past and I think that it goes to show. Pinterest has a user base that even Facebook and Twitter alike would be impressed with. Even if most users would like to get lost in pinning random images and finding recipes, to name a couple of examples, a social media marketing coach can see how the infrastructure may help brands.




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