There are many reliable methods to consider in the way of marketing and I have to believe that truck wraps will be able to stand out as well. These wraps have proven themselves in the past, which is reason enough for them to be utilized on a consistent basis. Of course, marketing has expanded and several other methods have been put to use as well, social media included. Coca-Cola, for example, has been able to put this to use, forming a campaign that is hard to ignore.
According to the Drum, Coca-Cola put together a recent campaign that went by the name of #ReasonsToBelieve. The company said that it was done in order to allow others to "believe in a better world" and the structure of said campaign has gone to show this. One particular TV commercial that Coca-Cola put forth joined both negative and positive messages, urging the public to focus more on the latter than the former. With a vehicle as powerful as Coca-Cola, I have to believe that this campaign has strong legs to stand on.
This campaign seemed to urge people to focus on various aspects of life, at least the positive ones, but what about the idea of engaging in consistent acts of kindness? It's not hard to see why this was suggested, especially when considering how the smallest of actions can serve to make anyone's day. In addition, keep in mind that Coca-Cola has been heavily engaged in social media as well. The #ReasonsToBelievehashtag is to be put to use by various users in order for the message to spread further.
Companies along the likes of JMR Graphics can focus on this point and, in addition, speak positively about it. From truck wraps to the Internet, it's clear that various methods of marketing are put to use because of the particular incentives they offer. Coca-Cola's campaign is telling others to go out in order to go about good deeds. With social media put in place, I have to believe that the company's actions are going to be felt to a greater extent, which I don't believe can be argued against.
With so many negative stories floating around the Internet for the sake of gaining awareness, it seems as though we've overlooked the idea of good that is done on a consistent basis as well. It's important to focus on the positives of life and Coca-Cola clearly has this in mind. It doesn't matter if something you can do to help someone is a small action. Typically, it's the smallest of actions that is able to make anyone's day, so do not hesitant to act to help someone else.
According to the Drum, Coca-Cola put together a recent campaign that went by the name of #ReasonsToBelieve. The company said that it was done in order to allow others to "believe in a better world" and the structure of said campaign has gone to show this. One particular TV commercial that Coca-Cola put forth joined both negative and positive messages, urging the public to focus more on the latter than the former. With a vehicle as powerful as Coca-Cola, I have to believe that this campaign has strong legs to stand on.
This campaign seemed to urge people to focus on various aspects of life, at least the positive ones, but what about the idea of engaging in consistent acts of kindness? It's not hard to see why this was suggested, especially when considering how the smallest of actions can serve to make anyone's day. In addition, keep in mind that Coca-Cola has been heavily engaged in social media as well. The #ReasonsToBelievehashtag is to be put to use by various users in order for the message to spread further.
Companies along the likes of JMR Graphics can focus on this point and, in addition, speak positively about it. From truck wraps to the Internet, it's clear that various methods of marketing are put to use because of the particular incentives they offer. Coca-Cola's campaign is telling others to go out in order to go about good deeds. With social media put in place, I have to believe that the company's actions are going to be felt to a greater extent, which I don't believe can be argued against.
With so many negative stories floating around the Internet for the sake of gaining awareness, it seems as though we've overlooked the idea of good that is done on a consistent basis as well. It's important to focus on the positives of life and Coca-Cola clearly has this in mind. It doesn't matter if something you can do to help someone is a small action. Typically, it's the smallest of actions that is able to make anyone's day, so do not hesitant to act to help someone else.
About the Author:
Contact JMR Graphics if you are seeking some additional information about auto and truck wraps!. Check here for free reprint license: Truck Wraps & Coca-Cola's New Campaign.
No comments:
Post a Comment