Thursday, January 30, 2014

Advertising Agencies Long Island: Youtube & Video Games

By Rob Sutter


While it could be argued that video game clips on YouTube were a niche aspect at one time, it seems as though they have ballooned tremendously. Commentators have been able to provide content to their fans, whether it was through offering information or providing humor. Advertising agencies Long Island know all about how important it is for these videos to be created but it seems like there may be roadblocks that can hinder such progress. What is it that can be said about the restrictions placed recently?

YouTube has seemingly brought its attention onto channels heavily focused on the idea of video games. It's unfortunate because, for so long, these creators have been able to bring their videos to the surface and not have to worry about them being taken down; the fair use clause was set in place, after all. In fact, not only do these filmmakers benefit from attracting large audiences because of their own but game companies are able to benefit from, to put it simply, publicity that costs them nothing.

What are some of the reasons to consider when it comes to the copyright notices brought to the surface? It's hard to say but an article on Forbes alluded to the idea that YouTube is only trying to protect itself from potential copyright suits that game companies can bring to their doorstep. This has proven detrimental on the part of content creators, in particular those who make their money from YouTube because of these videos. It's a point that advertising agencies Long Island can most likely bring attention towards.

One can make the argument that since these video creators do not own the original content, the publishers have a right to do what they want. However, the idea of allowing fans to use their content can be seen as an act of good will, which advertising agencies Long Island can probably focus on. Is it possible that taking away this right can disrupt the idea of free will in question? I think that firms such as fishbat will be able to agree with such a sentiment.

It's hard to say, at this point, what the reason was for these channels receiving copyright notices. Regardless of what the case may be, it's hard for me to support this course of action in any way. To me, it's something that does nothing outside of upsetting the tremendous fan base that gaming has built up over the course of time. When this happens, are those who typically buy and play games going to do that for the companies they enjoy as much, if at all?




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