Sunday, April 28, 2019

Useful And Essential Facts About Mobile Billboard

By Jason Fisher


Marketers find new ways of advertising and creating brand awareness every day. Better technology seems to be very useful in making it easy for marketers to invent better ways of marketing their products. The use of portable billboards is one of the commonest methods that marketers use to reach more customers and increase sales. Here are facts regarding Mobile Billboard.

A high recall rate is a feature which makes portable billboards to be favored by many marketers. The recall rate of portable billboards stands at 97 percent. The highest number of customers is reached when a company uses this method to market its products. When using this approach, many new customers can be gained and customers are able to know about the existence of a product.

One can choose their preferred size of the billboard they want. Even though the sizes are not fixed, most of the trailers which carry billboards are 35 feet long and 8 feet wide. This implies that a billboard which covers the entire space can be carried by such trailers. It is easy to spot such big billboards from a distance. This increases the reach of the message.

Billboards can also be used to generate awareness among the public. Brand awareness, parades, concerts, nightlife, shows and expos, special events, sales, grand openings, sporting events and seasonal promos are examples of such awareness. In addition, awareness about public service, political messages, movies and theaters, and hiring workers among others can be created using billboards.

How much it costs to advertise using moving billboards usually depends on a wide number of factors. First, the type of campaign that will be conducted using this method can greatly influence how much it will cost. Some campaigns need more coverage than others and will therefore cost much more. How long the campaign is supposed to last will also determine how much one ends up paying for the services.

The distance the trailer will have to cover during the campaign also determines how much an individual will pay. The more the distance travelled, say the entire day, will greatly increase the cost that one pays at the end of the day. If the trailer, however, spends almost the entire day parked in a specific place, the cost will be lower since fuel consumption is relatively lower.

There are many companies that provide this service to people and other companies. When one need to hire one, it is best to go to the company in person and place the order. Part of placing an order involves discussing the kind of banner one wants. Usually, the workers in the company will provide several formats, templates, and examples of banners to pick from.

The work begins once there is an agreement on the type of the banner to be used and how the campaign process will be conducted. The company and the client also need to agree on the places the trailer will go. Pictures of the trailer are taken in various places as proof that the trailer visited the locations. The cost one pays for the campaign might be separate from the cost of designing and producing the banner.




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