Wednesday, April 17, 2019

Artificial Intelligence Pricing Solutions That Companies Can Use

By Maria Gibson


Many factors are needed to consider in determining the product price. Companies involved in manufacturing production have more factors than service ones. Appropriate suggested retail prices may take a while in doing calculations. To help them, there is an artificial intelligence pricing solutions available in the market.

Computer engineers and IT specialists, in cooperation with business managers, have created this solutions software. They incorporated an AI in its system to make it capable of self learning. Company owners can choose from the various brands currently available.

Dynamic pricing solutions make use of machine algorithms that learns as the employee inputs details on its system. It considers the buying patterns of consumers and the movement of industry markets when determining the product price. It is beneficial to companies because they can monitor which of their products are more popular to the public.

Offering cost effective solutions in software, Wise Athena provides optimal pricing and trade promotions to CPGs or consumer packaged goods. It uses the assistance of predictive AI and econometric sciences. The AI can understand the movement of the company and their competitors in strategizing their sales and their business in its entirety. When the company launches a new product, details and specifications about it are automatically added by the system. It also calculates the possible gains and losses wherein they find appropriate solutions to help compensate the loss.

Perfect Price on the other hand keeps up with the always changing market dynamics. It is able to do highly accurate forecasting due to its AI. As an effect, the right price is delivered constantly.

Its makers intentionally put a predictive ability within its algorithms. Pricing simulations with varying situations can then be done by the company for their product lines. Products are also identified in all of their branches to determine which are strong and weak respectively in consumer markets.

Pace is mostly suitable for large and small chains of hotels. This software is the leading system in this kind of service industry today. Always the right price is motto and belief of its creators. Hence, it can determine the right price even during seasonal hotel bookings. Their revenue management is being revolutionized as it helps combine gathered data and computer science in determining it.

There are companies that are strongly competitive in any given industry. Incompetitor is the type of software that can help them access pricing details of their competitors. Information is compared and analyzed, especially when there are details in that have been added or removed. For similar products, the software can compare and determine both products in terms of marketability. When they have the results, they will then do steps to keep their advantage or do improvements over their competitors. However, the information is only limited to those doing e commerce. If the significant competitor of the company is not in it, then their information shall be gathered manually.

Of all pricing software listed, Navetti PricePoint is the most comprehensive. It claims to manage, control, and measure optimal pricing through its machine learning algorithms and analytic methods throughout the pricing process. They presented the latest version which consists of more modules to help companies in pricing, as well as templates in their reports.




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