Marketing strategies are every the weapon of every company to boost their sales and product marketability. Creating advertisements, launching products, and endorsements of celebrities are only some of those. They do this to let the customers know of their products. When it comes to ads, outdoor roaming is possible through mobile billboard truck.
For many years, truck billboards have been the first and still commonly used mobile advertisement today. Due to its box shape, the company can place their print ads on all its three sides. It is also a very convenient method of strategic marketing. It can run all day in any streets of the megacities and metropolis areas.
Other features can be added to the trucks as well. The company may place LED lights that will take effect during nighttime. They may also put its sides with LED screens that play the product video ads. They may also rig up some sound systems to play the company song or strum along with the video.
They can also add showrooms to the truck. They can replace the steel walls to thick and durable safety glass panels. This way, viewers from the streets can see their marketing stage inside. Here, actors and stage props may be placed to enhance the pleasantness of the product to them.
This is only limited to their creative design and story board marketing. The marketing team can play around with ideas and set ups until they decide which ones are best. It is like they have a mini stage play inside. This will increase the interest of viewers which will result to increase in customers, sales, and marketability.
Location areas covered through these trucks will increase. Because of its size, curious audience will come closer to see their displays. This will result to gaining diverse customers in both numbers and types. Aside from that, cost per mille expenditures will lower due to the affordability of renting these trucks.
Advertising through this method also has numerous disadvantages. The rent for these trucks can only be on a short period unless otherwise stated in the contract. Even though affordable, set up costs are really expensive. So it really is recommended to rent them monthly to lower the said cost.
If the company does not like to hire mobile companies, they are welcome to create their own. That way, operational expenses are kept within the company. It is costly at the start but it will yield potential financial results later once it has been on the road. They can reach high market demand areas more flexibly than being limited to what is on the contract with the mobile companies.
As a start, the marketing team has to pass to the upper management a feasible and visible design. It should gain the attention of the audience immediately upon first glance. It should also not be too much but powerful in a simple way. Concise and clear information has to be given here to make audience remember the details well. The accompanying image also needs to create a huge impact when seen. Having too many images can lead to an opposite effect and can overwhelm them.
For many years, truck billboards have been the first and still commonly used mobile advertisement today. Due to its box shape, the company can place their print ads on all its three sides. It is also a very convenient method of strategic marketing. It can run all day in any streets of the megacities and metropolis areas.
Other features can be added to the trucks as well. The company may place LED lights that will take effect during nighttime. They may also put its sides with LED screens that play the product video ads. They may also rig up some sound systems to play the company song or strum along with the video.
They can also add showrooms to the truck. They can replace the steel walls to thick and durable safety glass panels. This way, viewers from the streets can see their marketing stage inside. Here, actors and stage props may be placed to enhance the pleasantness of the product to them.
This is only limited to their creative design and story board marketing. The marketing team can play around with ideas and set ups until they decide which ones are best. It is like they have a mini stage play inside. This will increase the interest of viewers which will result to increase in customers, sales, and marketability.
Location areas covered through these trucks will increase. Because of its size, curious audience will come closer to see their displays. This will result to gaining diverse customers in both numbers and types. Aside from that, cost per mille expenditures will lower due to the affordability of renting these trucks.
Advertising through this method also has numerous disadvantages. The rent for these trucks can only be on a short period unless otherwise stated in the contract. Even though affordable, set up costs are really expensive. So it really is recommended to rent them monthly to lower the said cost.
If the company does not like to hire mobile companies, they are welcome to create their own. That way, operational expenses are kept within the company. It is costly at the start but it will yield potential financial results later once it has been on the road. They can reach high market demand areas more flexibly than being limited to what is on the contract with the mobile companies.
As a start, the marketing team has to pass to the upper management a feasible and visible design. It should gain the attention of the audience immediately upon first glance. It should also not be too much but powerful in a simple way. Concise and clear information has to be given here to make audience remember the details well. The accompanying image also needs to create a huge impact when seen. Having too many images can lead to an opposite effect and can overwhelm them.
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