If you've been in marketing for years, chances are that you've used a number of services to appeal to wide audiences. One of the oldest, as far as digital media is concerned, is newsletters. Even though they may not be as largely used these days, the truth is that they can make a considerable difference on the business side of things. For a better understanding of newsletters in general, here are some of the most common myths that online marketing companies can clarify.
"Newsletters aren't popular anymore." While they may not be as regularly consumed as social media, for example, to say that newsletters aren't popular would be a lie. In fact, there are many large websites, including the New York Times, that have been able to attract up to millions of subscribers. What this means, according to such companies as fishbat, is that this type of content still has a considerable audience.
"It doesn't matter what my newsletters show." This is yet another big myth that those who would like to design newsletters should be aware of. "Content is king" may seem like a tired saying, but it remains relevant in digital media. Newsletters are designed to provide value, whether it's in the form of news, information in general, or what have you. If your content lacks this value, then the time you spend on newsletters will be for naught.
"Monthly newsletters can be overwhelming." You may be under the impression that newsletters can become spammy if they're sent monthly. This isn't the case, mainly due to the fact that it's a regular practice today. It can also help keep you in the minds of others better than if you were to send a newsletter every few months. A monthly rotation performs best, so stick to this process so that your newsletters perform at a higher level.
"The longer a newsletter is, the more content you can pack in." This is perhaps the biggest misconception about newsletters, as "more" doesn't necessarily mean "better." Keep in mind that the average person has a short attention span online. Your goal is to have them absorb your content, which is where briefness comes into play. By keeping your newsletter at one page's length, you'll see greater performance.
"Newsletters aren't popular anymore." While they may not be as regularly consumed as social media, for example, to say that newsletters aren't popular would be a lie. In fact, there are many large websites, including the New York Times, that have been able to attract up to millions of subscribers. What this means, according to such companies as fishbat, is that this type of content still has a considerable audience.
"It doesn't matter what my newsletters show." This is yet another big myth that those who would like to design newsletters should be aware of. "Content is king" may seem like a tired saying, but it remains relevant in digital media. Newsletters are designed to provide value, whether it's in the form of news, information in general, or what have you. If your content lacks this value, then the time you spend on newsletters will be for naught.
"Monthly newsletters can be overwhelming." You may be under the impression that newsletters can become spammy if they're sent monthly. This isn't the case, mainly due to the fact that it's a regular practice today. It can also help keep you in the minds of others better than if you were to send a newsletter every few months. A monthly rotation performs best, so stick to this process so that your newsletters perform at a higher level.
"The longer a newsletter is, the more content you can pack in." This is perhaps the biggest misconception about newsletters, as "more" doesn't necessarily mean "better." Keep in mind that the average person has a short attention span online. Your goal is to have them absorb your content, which is where briefness comes into play. By keeping your newsletter at one page's length, you'll see greater performance.
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