Monday, July 10, 2017

Typography: The Do's And Don'ts Web Design Companies Must Follow

By Arthur Williams

In general terms, typography is the art of designing and arranging text so that it can be easily read. There's an artistic element to this, as you may already know, but the ways that website design companies use it must be taken into account. Not all of them understand the sensitive nature of typography in general, which is why it's important to make note of how it can be implemented here. To make things easier, in this respect, consider the following do's & don'ts.

DO create type that's easy to read. First and foremost, typography hinges on the importance of readability. When text is easy to read, more people will gravitate to it, which is why reputable names like Lounge Lizard place great emphasis on it. Creativity is important, but what trumps it is a sense of simplicity. This is just one of the many typography tips that web design companies will be able to offer.

DON'T underestimate the size of text. As anyone that specializes in typography will tell you, different text sizes come together in order to create a sense of hierarchy. What this means is that each size will possess a different level of importance. For example, if basic-sized text is used for most copy, much larger text can serve as headlines and sub-headers alike. As you'll come to learn, text size serves more than simply cosmetic purposes.

DO utilize fonts that speak to brands. When building a website for a brand, it's important to note how well a font matches it. For example, Comic Sans is known for being a sillier, lighthearted font, meaning that it won't be able to reflect every brand perfectly. What this means is that if you run a wine shop, for example, the aforementioned font won't work. There has to be a sense of communication between these elements to prove successful.

DON'T crowd your font. Lastly, if you're going to get the most out of typography, take advantage of the space that you have. After all, when you pack too much text into a single location, chances are that it can become relatively crowded, making it tough to read. With that said, you should space out your words better so that you won't have to concern yourself with this possibility. You'll be able to get more out of your typography this way.

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