Saturday, July 1, 2017

3 Instagram Perks Online Marketing Companies Can Tell Fashion Experts About

By Paula Hess

Fashion experts should know that some social media channels perform better than others. When it comes to the greatest results, few channels stand out as much as Instagram. This is one of the more visual platforms, but there's so much more to it than that. Any online marketing company will be able to say the same. The following 3 benefits are just a few that those in fashion stand to gain from using Instagram.

One of the most important things to know regarding Instagram is that it's built upon the foundation of visual content. Certain pieces of media can catch the eye more effectively than others, which is no different when concerning fashion. There are various articles of clothing that are not only able to grab the attention of others, but even boost sales. While this is just one reason Instagram matters, it's a worthwhile aspect all the same.

In addition to posting pictures of fashion-related products, it's important for curious buyers to purchase them. Instagram makes this quite easy, as users are able to include links where the products in question can be bought. What this does, in theory, is shift Instagram to become something of an ecommerce platform as well as a social media platform. Online marketing companies across the board would be hard-pressed to disagree.

Finally, despite how niche people may believe Instagram to be, it's one of the larger networking platforms in the world. Did you know that Instagram boasts approximately 600 million monthly users? What this means, according to the likes of, is that the content you post on this site has the potential to reach these people, as well as those that decide to create accounts later on down the road. For fashion experts, it's important to go where the people are.

Regardless of the position that you hold in fashion - retailer, designer, marketer, etc. - it's important to understand just how powerful social media can be. Not all channels will yield the utmost results, so place your focus on certain channels more so than others. Needless to say, Instagram stands out in this respect. By learning about Instagram, implementing it over time so that you become more accustomed to it, you'll see just how useful this platform can be.

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