Friday, June 23, 2017

Vehicle Graphics: The Do's And Don'ts Of Seizing Impressions

By Jennifer Marie Anderson


Vehicle graphics are made for a number of reasons, but one of the most important is to seize impressions. You want to have people lock their eyes on your graphics so that they will be exposed to your brand and the products it offers. How can you develop and market your wraps so that these impressions grow, you may wonder? The following do's and don'ts will prove to be useful for your long-term needs.

DO keep things simple. One of the most important aspects about developing vehicle graphics is that simplicity matters. You don't want to clutter or overcrowd your wraps in such a way that messages cannot be made out. This is especially true when you consider that these graphics are constantly in motion. Simplicity goes a long way, as reputable authorities such as JMR Graphics will be able to attest.

DON'T reduce the size of your font too much. If your font is too small, it can be difficult to read. This becomes particularly evident when your graphics are in motion, as people require more time to read what's being shown. Fortunately, increasing the size if your text will ensure that your messages come across well to all audiences. Even though clutter should be reduced, this shouldn't come at the expense of font size.

DO keep your graphics consistent. There are many vehicles that can be used for marketing purposes. According to those in Long Island SEO, some of the most popular vehicles include trucks, buses, and cars. What this means is that all of the graphics you design and apply must be consistent from a visual standpoint. This will go a long way from a branding standpoint, solidifying your company in the minds of others.

DON'T overlook the importance of a call-to-action. Also known as a CTA, a call-to-action is what helps people follow up on what they see. For example, if someone is exposed to a vehicle wrap, the same graphic might tell them to visit their website for a unique deal. This is how a CTA can prove useful, as it encourages further interaction. While it might go without saying, this can create more impressions in the future.




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