Tuesday, June 13, 2017

How Paid And Organic Search Impact Long Island SEO

By Paula Hess


When you type in a term in a search engine, you're likely to find hundreds of results. These are formulated two different methods: paid and organic search. While the former can be taken advantage of by companies with the means to do so, the latter hinges on a number of processes unseen to the naked eye. For a better understanding of how these are able to impact Long Island SEO, the following information must be kept in mind.

First and foremost, paid search is what many businesses use to feature themselves. They can put forth certain amounts of money in order to show up for different search engine results. If you're running a technology firm in New York, someone may see your business' name if they perform a search in said area. Of course, this is just the start to the insight that the likes of fishbat.com will be able to provide.

Organic search, on the other hand, occurs when search engine algorithms are able to function as they should. This is a bit tougher, if not impossible, to manipulate and can only be facilitated by following the proper SEO practices. Failure to do so will not only have your website penalized, but may prevent your site from showing up at all. With this information in mind, you may be curious to know whether it's better or worse than paid search.

Now that you have a better understanding of both practices - paid and organic search - you may want to know which one stands out more. The truth is that both are so unique from one another that it's difficult to make an accurate comparison. Long Island SEO experts know that both practices are important, as they provide unique results. If you're in business, take the time to learn about both so that you have a better understanding of the services available to you.

SEO is a complex process, to say the least, so hopefully this information about organic and paid search has shed light on the matter. There's no denying the impact that search engine results can have, but the results in question are obviously curated in different ways. Do you want to spend the time to learn about SEO at length, or are you more comfortable spending money upfront? Regardless, both of these practices should be recognized.




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