Tuesday, June 20, 2017

How To Select The Best Email Management Services

By Eric Davis


It is important that you always do you marketing consistently to ensure that you remain with a competitive advantage over your competitors. In the modern world, you will find that some clients make purchases online and you need to have a way of managing their contacts. Below are some essential tips that will help you select the best email management services for your small business.

Settle for a service that comes with several functions. You should be able to organize, categorize and run several other functions within the same system. There are many products out there; so, you need to compare them and find one that works best for you. However, first know the critical functions you need it to serve.

Use online reviews. There are websites that have done the analysis of several products, and you can find the comparisons on their webpage. Check the strengths of different products as well as their weaknesses. Choose a tool that has the best ratings on the features you need the most. Remember that the other features may also be equally important.

Check for an imports/export option. You could be having several websites but the same company. Or you could be having different email addresses under different databases. Merging these databases should be easy by simply exporting and importing the contacts you need to different sections. This way, you will not have to send repetitive messages to your subscribers.

Do not force subscribers to stay subscribed. This often leads to frustration and can lead to lose of clients. Your clients should have an option of cancelling their subscriptions when they feel they no longer need the services. This also reduces the load on your databases by eliminating unnecessary data.

The system should have an email verification feature. A reliable management tool should have the ability to send an automatic message of confirming registration at the point of subscription. This is a security feature that lets the clients rest assured that the subscription has succeeded and that they used the correct e-mail address.

Choose a tool that has unlimited space. Storage space is a critical factor when selecting an electronic mail database manager. Free services will mostly have limited space, but that should not be the case on purchased products. You should not be limited to the amount of data you can send, receive or store.

Ensure that the tool comes with customizable features. You do not want to sound too general to your clients. Hence, you should be able to modify certain features so that you can give your messages a person touch.

Check how it handles bouncing emails. These are those emails that you send and do not go through. Instead, they come back to your inbox. A good software should handle such issues with ease.

Making a decision on the best product can be quite difficult. However, you can try various options before you choose. Most tools have a trial period after which you can quit.




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