Monday, June 26, 2017

4 Selling Points Of 360 Video, From Long Island Advertising Agencies

By Arthur Williams


If you've been on YouTube or Facebook, chances are that you've been exposed to at least one 360 video. For those that don't know, these videos are designed to give viewers a full perspective of what's being filmed. In other words, if you want to view an unseen spot in a video, the ability exists with the right technology. With that said, if you're still not sold on this unique form of content, here are 4 selling points that Long Island advertising agencies can offer.

First and foremost, 360 video yields a sense of versatility that other forms of content may not have. Let's say that, for the sake of argument, that you're at a trade show. You may be responsible for recording video footage. In order to get as much footage as possible, it would make sense to implement 360 video. Any Long Island advertising agency will be able to agree, but there are other reasons why said content matters.

Another selling point of 360 video is its sense of engagement. According to reputable companies like fishbat, people are more likely to be drawn to messages that immerse them. The various surroundings that 360 videos offer play into this, making them all the more worthwhile. It can be difficult to grab the attention of others, but it's not impossible. It's a simple matter of the media that you take advantage of.

360 video can be targeted to specific audiences, too. When you're in the business world, the goal is to sell to as many people as possible. What this means is that you have to focus on certain audiences, as they will be comprised of the men and women that will be most likely to buy your products. If you're concerned with how well your videos will be targeted, you can set any and all concerns to rest.

You may also be surprised by the amount of money that you can save by implementing 360 video. If you were to record footage, chances are that you would need multiple cameras. Needless to say, this can be quite expensive. Fortunately, 360 video only requires a single camera, which considerably reduces expenses on your end. Regardless of the industry you're in, saving money is of the utmost importance.




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