With the advent of Facebook, twitter, and other social media sites, Google has slowly seen its power to command traffic and advertising begin to wane. It is no longer able to compete with social media sites, even with Google Plus. The reason is that these social media sites were the first on the scene, and also provide a variety of qualities that cannot be found on Google. Let's look at the benefit of using Facebook, Twitter and other social media networks over Google to show you why they're losing hold in the online world.
If you think about online auctions, for instance, when eBay came on the scene, many other companies tried to copy their success, only to fail miserably. Google was one of the first websites to offer a very easy way to find quality information online.
When users get their news through social media sites, they don't need to head over to Google to do a search. Instead, they can simply click the many links that others are already sharing. They may trust links from their friends more than they trust Google's search results.
You can place advertisements on Facebook which many people will see. They can also share this advertisement with friends and family, and they can do the same. Therefore, your advertising dollar takes on a whole new level of profitability because of this viral sharing aspect of advertising on social media sites.
Because there are other reasons to be on social media sites, users will find ways to use them for their searches whenever they can. If they want to know more about a celebrity, they may check their Facebook page or hashtag rather than starting up an internet search. Why take the other step when they could keep using a site they already enjoy? Google attempted to enter the social site realm with Google+, but that venture has been less than successful. If Google wants to stay on the top of their game, they need to offer a better social site experience.
If you think about online auctions, for instance, when eBay came on the scene, many other companies tried to copy their success, only to fail miserably. Google was one of the first websites to offer a very easy way to find quality information online.
When users get their news through social media sites, they don't need to head over to Google to do a search. Instead, they can simply click the many links that others are already sharing. They may trust links from their friends more than they trust Google's search results.
You can place advertisements on Facebook which many people will see. They can also share this advertisement with friends and family, and they can do the same. Therefore, your advertising dollar takes on a whole new level of profitability because of this viral sharing aspect of advertising on social media sites.
Because there are other reasons to be on social media sites, users will find ways to use them for their searches whenever they can. If they want to know more about a celebrity, they may check their Facebook page or hashtag rather than starting up an internet search. Why take the other step when they could keep using a site they already enjoy? Google attempted to enter the social site realm with Google+, but that venture has been less than successful. If Google wants to stay on the top of their game, they need to offer a better social site experience.
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