Monday, April 14, 2014

Social Gaming: How Do Online Marketing Companies Look At It?

By Robbie Sutter


How many hours have you burned on the many different games and distractions Facebook has been able to bring to your attention? Whether a particular game has the word "zombie" or a word that ends with "ville," it is clear that these have been able to seize the attention of many. However, I'm starting to see that there is more of a decline these days and I have to wonder why this is. Clearly, the work of online marketing companies is something that should be looked into.

I remember when Farmville started to gain ground on Facebook; people could not get enough of it. While it might not have been to my tastes, I could definitely see why so many others have gotten lost in it. There's an addictive nature to be seen and I do not think that anyone can say differently once they would start to get into it. Of course, not everything is going to have staying power, which is something that I have started to see over the course of time.

These games typically possess novelty that people become attracted to at the beginning. However, such an element does not take long to fade away and players start to realize that what they are investing time in isn't exactly deep. There is only so much that you can do in terms of raising a farm before you start to realize that you're just doing the same thing over and over again. Content should be more engrossing so that people will be more likely to come back in the future.

If you want a gaming experience to be as strong as possible, you want to make certain that features are seen. They should be viewed in copious amounts as well, especially when you take into account that gamers, by nature, are not exactly the most attentive. They need strong content to keep them coming back more, which is where online marketing companies may be able to come into play. Richer content means a lot and firms along the lines of fishbat will not say differently, no matter what the case may be.

I have to believe that Facebook games, while appealing at first, aren't able to keep the attention of everyone. There isn't enough appeal for people to keep coming back for more after a while and they will oftentimes see the escapes they liked at one point become tedious. It's important for content to remain rich, being able to attract individuals time and time again. If this is the case, then it is a given that people are going to be less likely to sign off and devote time elsewhere.




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