We all know that Google dominates as the preferred search engine market with a share of over 65% in the U.S alone. Now with the increase of the use of mobile devices such as tablets and smartphones, Google's mobile revenue is due to increase by a 3.13%.
As big as the trend is now, it shows no signs of abating and is poised to grow and expand even more. This is because technology continues to grow and to come up with new devices and ways to communicate. Together, Google and Facebook accounted for more that 66% of money spent on global mobile ads.
The figure is expected to increase, and other Internet players are also expected to join in and expand their mobile marketing ad campaigns. Because today's biggest consumers are young people who are very tech savvy, and use a multitude of technological devices and social media, these are often the most effective ways to reach them.
The main reasons of why Google dominates in the mobile search ads industry is its reach among the majority of mobile phone users. ComScore reports that Google sites ranked as the top web property on smartphones in the U.S, reaching an 89.4% of its mobile media audience (figures based on the use of its app for browsing).
The fast rate at which mobile ads have gained traction and Facebook's ad revenue has further cemented Facbook's future in digital mobile advertising. Google and Facebook have now cemented their places at the top of the digital ad market, and they account for over 2/3 of the spending that is conducted in this industry. This figure is only expected to increase as more people use their mobile devices to make purchases.
As big as the trend is now, it shows no signs of abating and is poised to grow and expand even more. This is because technology continues to grow and to come up with new devices and ways to communicate. Together, Google and Facebook accounted for more that 66% of money spent on global mobile ads.
The figure is expected to increase, and other Internet players are also expected to join in and expand their mobile marketing ad campaigns. Because today's biggest consumers are young people who are very tech savvy, and use a multitude of technological devices and social media, these are often the most effective ways to reach them.
The main reasons of why Google dominates in the mobile search ads industry is its reach among the majority of mobile phone users. ComScore reports that Google sites ranked as the top web property on smartphones in the U.S, reaching an 89.4% of its mobile media audience (figures based on the use of its app for browsing).
The fast rate at which mobile ads have gained traction and Facebook's ad revenue has further cemented Facbook's future in digital mobile advertising. Google and Facebook have now cemented their places at the top of the digital ad market, and they account for over 2/3 of the spending that is conducted in this industry. This figure is only expected to increase as more people use their mobile devices to make purchases.
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