Every business wants to get ahead in the digital age. However, technology is moving so quickly, sometime it is hard to choose what course to follow. If the wrong one is chosen, the business can be left in the dust. It is important to look at the current trends to see how a business can capitalize on them. Here are some of the latest trends in on online business model.
Many small business owners also have a Facebook page to showcase their product or services there as well, as well as a Twitter and Instagram account. Also, many businesses have had their website optimized and had their location optimized on Google places. However, there are a few other things that have come up lately, that make all of the previous items mentioned seem like child's play.
For example, recent studies have shown that 60 to 65 percent of all internet searches are now being done on mobile devices. Do you realize that unless you are set up to be seen on software that works on these mobile devices, you may be losing 60 to 65 percent of your potential customers?
Consumers are increasingly mobile. Whatever message that a business wants to deliver to its customers must be able to reach their mobile devices. Not only that, but functions must be built in so the customer can take action via their mobile devices. Merchants must enable mobile shopping, mobile payment, and anything else that will make it possible for the consumer to interact with the business via mobile devices.
SMS marketing is another method of saturating a market. Another study has shown that 98 per cent of all text messages are opened, just out of curiosity to see what they say. Wouldn't you like a platform like that where you could text everybody in a zip code, and have 98% look at your offer? Both of those ideas are here now and ready to go, all you have to do is have someone set you up for those, and then watch the profits roll in.
Many small business owners also have a Facebook page to showcase their product or services there as well, as well as a Twitter and Instagram account. Also, many businesses have had their website optimized and had their location optimized on Google places. However, there are a few other things that have come up lately, that make all of the previous items mentioned seem like child's play.
For example, recent studies have shown that 60 to 65 percent of all internet searches are now being done on mobile devices. Do you realize that unless you are set up to be seen on software that works on these mobile devices, you may be losing 60 to 65 percent of your potential customers?
Consumers are increasingly mobile. Whatever message that a business wants to deliver to its customers must be able to reach their mobile devices. Not only that, but functions must be built in so the customer can take action via their mobile devices. Merchants must enable mobile shopping, mobile payment, and anything else that will make it possible for the consumer to interact with the business via mobile devices.
SMS marketing is another method of saturating a market. Another study has shown that 98 per cent of all text messages are opened, just out of curiosity to see what they say. Wouldn't you like a platform like that where you could text everybody in a zip code, and have 98% look at your offer? Both of those ideas are here now and ready to go, all you have to do is have someone set you up for those, and then watch the profits roll in.
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