The online platform is an ever changing arena where marketers need to keep abreast with the latest and trending marketing ideas. Many things change every year, and 2014 is just like any other financial year. Although there are many paid advertising trends that one can employ, only a few of them seems to be more effective this year than the others. Mobile internet advertisements: The app world is a booming business especially with the wake of smartphones. All platforms, (Windows Phone, IOS, Blackberry and Android) support apps that can be used for advertisements.
Social Networks: Social Networks have become great places to advertise in the year 2014. Not only do social networks allow you to reach a ton of people at once at an exponential rate, but they also give you the opportunity to do so at a fraction of the cost of most other advertising methods. That is why advertising via social networks is so beneficial.
We have seen how mobile devices have affected the way we communicate and use the web. This will continue in the interaction between our devices and device ecosystem, this shall provide utility to users and offer business a new way to access users.
In 2020, the world is expected to have twenty four billion devices connected in all consumer categories and every market. For example, the generation of devices that link your fitness and health recorded in your armband to your smartphone. All these devices offer an opportunity for marketers to tie in their services and products to appropriate moments a consumer experiences during the day using their devices. This will allow business to target people at specific moments with the right messages to incite action to be taken like ordering an energy-boosting supplement through the device.
Ad Tracking: Product and service performance analysis is another evolving technique this year. Many people today would want to know how their advertisement campaigns are progressing, and hindering factors behind the same. Ad tracking has therefore taken root in the quest to ensure your marketing ideas are fruitful all the times. These are only a few of the latest online paid advertising and marketing trends in 2014. Understanding how these trends can be applied to increase profitability will make it possible for you to become a better marketer than before.
Social Networks: Social Networks have become great places to advertise in the year 2014. Not only do social networks allow you to reach a ton of people at once at an exponential rate, but they also give you the opportunity to do so at a fraction of the cost of most other advertising methods. That is why advertising via social networks is so beneficial.
We have seen how mobile devices have affected the way we communicate and use the web. This will continue in the interaction between our devices and device ecosystem, this shall provide utility to users and offer business a new way to access users.
In 2020, the world is expected to have twenty four billion devices connected in all consumer categories and every market. For example, the generation of devices that link your fitness and health recorded in your armband to your smartphone. All these devices offer an opportunity for marketers to tie in their services and products to appropriate moments a consumer experiences during the day using their devices. This will allow business to target people at specific moments with the right messages to incite action to be taken like ordering an energy-boosting supplement through the device.
Ad Tracking: Product and service performance analysis is another evolving technique this year. Many people today would want to know how their advertisement campaigns are progressing, and hindering factors behind the same. Ad tracking has therefore taken root in the quest to ensure your marketing ideas are fruitful all the times. These are only a few of the latest online paid advertising and marketing trends in 2014. Understanding how these trends can be applied to increase profitability will make it possible for you to become a better marketer than before.
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