Thursday, October 11, 2018

White Hat SEO, The Gateway To Ranking On The First Page Of Google.

By Ashok Panda


In the 21st century online marketing world, the importance of Search engine optimization is ever increasing. Many businesses have identified the importance of SEO and have started taking necessary measures in order to optimize their businesses and websites so that they can rank well in the search engine result page. Getting a better rank for a good keyword would help them get more visitors.

Optimizing a website is the key to get more organic traffic. Websites need to follow the guidelines of search engines in order to get indexed. there are various ways to optimize the content of a website. However, the whole process needs to be planned and executed properly.

Let us discuss about the process how Search engines identify which websites are useful or meaningful for a particular search query. The crawlera are the search bots that the search engines continuously send to billions of websites and collect pieces of data. The data is then brought back to the huge repository of search engines and stored in a way so that when asked for they can be retrieved. This is called the process of indexing.

When trying to optimize the websites, it is also important to understand based on what factors, the websites are ranked by the search engines. These factors are called ranking factors. The ranking factors form the core of the complex algorithms that are used by the search engines to evaluate the website information and then make them available in the Search engine result page. Though Search engines do not share exact nature of the algorithms publicly, the SEO community continuously monitor, research and analyse information to come up with a tentative list of ranking factors and nature of algorithms.

Using a systematic plan to list all possible steps of white hat seo is important. Everything should be done in the acceptable limits of search engines, in order to avoid any penalty. This process is called white hat Search engine optimization.By adopting white hat methods, the chances of getting any penalty is nil and the results achieved are more sustainable.




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