There are many factors that go into one's purchasing decisions, but among the most important is an online reputation. Any online marketing company will agree that if someone researches a business, only to come up with few positive results, purchases may be less likely to come about. With that said, reputation management can have a considerable impact on one's public images. Here are some of the most important rep management questions that should be asked.
"What is reputation management, anyway?" According to reputable authorities such as fishbat.com, reputation management is the process by which information is changed or corrected in order to influence one's perception. What this means is that if someone looks up a positive review of a product, their chances of buying said product will increase. This is a general overview that your local online marketing company can provide.
"Does reputation management require marketing?" In order for the former to be carried out, the latter must be incorporated. There are quite a few services needed to fulfill this goal, SEO and content creation included. Not only must you be able to rank for certain terms, but high-quality content should be created so that ranking becomes easier. Without services like these, any goals related to rep management are likely to remain unrealized.
"If I see a false review or report online, can I dispute it?" Depending on the site where said review or report is posted, you might be able to dispute or even have it removed. All you have to do is provide evidence that what's being said about you is untrue. From there, the site administrator will be able to take the necessary steps. If you see these types of postings about yourself, take a deep breath and know that you're not without options.
"What about other negative links? Can I get those taken down?" If you're talking about non-news stories, it can be extremely difficult, if not impossible, to have them removed. As a matter of fact, this lends credence to the adage, "once it's on the Internet, it's there forever." Your best bet would be to have these links pushed down to page 2 and beyond on Google searches. This can be done with the services mentioned earlier, so implement them as soon as possible.
"What is reputation management, anyway?" According to reputable authorities such as fishbat.com, reputation management is the process by which information is changed or corrected in order to influence one's perception. What this means is that if someone looks up a positive review of a product, their chances of buying said product will increase. This is a general overview that your local online marketing company can provide.
"Does reputation management require marketing?" In order for the former to be carried out, the latter must be incorporated. There are quite a few services needed to fulfill this goal, SEO and content creation included. Not only must you be able to rank for certain terms, but high-quality content should be created so that ranking becomes easier. Without services like these, any goals related to rep management are likely to remain unrealized.
"If I see a false review or report online, can I dispute it?" Depending on the site where said review or report is posted, you might be able to dispute or even have it removed. All you have to do is provide evidence that what's being said about you is untrue. From there, the site administrator will be able to take the necessary steps. If you see these types of postings about yourself, take a deep breath and know that you're not without options.
"What about other negative links? Can I get those taken down?" If you're talking about non-news stories, it can be extremely difficult, if not impossible, to have them removed. As a matter of fact, this lends credence to the adage, "once it's on the Internet, it's there forever." Your best bet would be to have these links pushed down to page 2 and beyond on Google searches. This can be done with the services mentioned earlier, so implement them as soon as possible.
About the Author:
Kindly contact fishbat if you would like further information regarding reputation management.. This article, Online Marketing Companies: The Most Important Questions About Rep Management is released under a creative commons attribution license.
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