Sunday, October 21, 2018

Long Island Advertising: What To Know About Blogging On Tumblr

By Paula Hess


There is a host of benefits to blogging on Tumblr. Not only does this social media platform serve as something of a blog platform in its own right, but it boasts a wide audience that, with the right content, can be directly engaged with. Blogging on said social platform may be easier said than done, though, if you lack an understanding of Tumblr and its various complexities. Here are a few tips that the best Long Island advertising agencies can provide.

If you're serious about blogging on Tumblr for business purposes, images are necessary. One of the unique aspects of this social media platform is its focus on visuals, as posts that are image-heavy tend to perform best in terms of likes, reblogs, and engagement in general. What this means is that while you can write long-form content on Tumblr, it should be accompanied by relevant images as well. This knowledge goes a long way in terms of content creation on the platform.

Another thing to know about blogging on Tumblr is that hot topics perform better than others. While this can be said about virtually any social media platform, in addition to digital media, Tumblr content comes and goes at such a rapid pace that it's vital to stay on top of things. If there's a story that people are talking about, cover it. The sooner that you do so, the better your content will be able to perform.

The more that you blog on Tumblr, provided you offer high-quality content, the more engagement that you'll see. What this means is that you should routinely interact with those that either like, reblog, or more importantly, send messages. By consistently interacting with these users, you'll be able to build your reputation further. Tumblr is a social media platform, at its core, which is why it's important to focus on more than blog writing alone.

Lastly, focus on your blog's overall presentation. One of the perks of Tumblr is that blogs can be customized in a number of ways. If you're not satisfied with the social network's collection of themes, you may be able to develop one of your own, provided you have a solid understanding of HTML and coding. Your Tumblr blog should stand out from the crowd, especially if you plan on using it for your business.




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