Tuesday, June 30, 2015

The Advantages Of The Dedicated Short Code Texting Service

By Edna Booker


If you are thinking of venturing into the world of SMS marketing, then you need to know what may work and what may not. There are options such as short codes and long codes, and then the shared codes and the dedicated codes. However, for a complete success in brand control and promotion using the mobile marketing campaigns, then you have to harness the power of the common short codes (CSCs) through the dedicated short code texting service from the right service provider.

The use of the dedicated short code texting as a technique has many advantages. It offers a high level of control over the platform and this means that it offers a more secure option in handling the national campaigns as well as the regional campaigns. In fact, the use of the common short codes (CSCs) as a marketing tool makes the customers view the code as part of the brand.

It can be used to sustain a successful two-way dialogue with the customers. In other words, the marketers can use these codes to ask their customers vote for their brands or spread information relating to the brand or the company. After a consistent use, it is easy for the customers to associate the short number used by your company or brand as a whole. This means that the codes work just like the logos or the corporate colors.

In the area of control, it means that as the business owner or the marking manager, you have the power to determine how the number is to be used. In this regards, you can choose to have it used for providing information or company news such as the discounts available, content and brand promotion, the coupon offers and introducing new products. However, using the shared codes doesn't offer this opportunity as the third party carrier can stop the campaign in case of any dispute.

In addition to this, there is the benefit of keyword exclusivity as you have the right of the keywords used on the number. In fact, it is not necessary to have your name included as you are the only one with the number. Instead, you choose short keywords that the consumers can remember easily.

The customers can easily share their information on the platform since you are the platform owner; you also have an absolute ownership of the data shared on the platform. There is no third party router and thus no risk of someone else disputing the ownership of this data.

There is also the advantage that the platform is portable and scalable to all stats as needed. The exclusivity means that it is adaptable for regional focus and then scalable when the campaign needs to move countrywide.

Most companies have to strategies their mobile communication strategy so that it can reach more people and still remain secure so that sensitive information can be shared. This is what a secure texting platform offers. It is for this reason that financial institutions, hospitals, and different government agencies that trade sensitive information find it useful.




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