Monday, June 22, 2015

In The Field Of Web Design Egypt Designers Are Making Their Mark

By Freida Michael


Those days when ownership of a website was a novelty and an expensive exercise have forever disappeared. Everybody can have a website. The internet has most certainly become one of the most important trading platforms in the world and any business or entrepreneur ignoring this platform does so to his own detriment. The internet knows no borders and it it is therefore not surprising that, in the field of web design Egypt has become a force to be reckoned with.

Nobody denies the importance of an efficient internet presence. In many cases, their on line presence constitutes the major portion of the marketing budget of a company. The fact remains, however, that this domain is extremely competitive and it requires an enormous effort to stay ahead of the competition. Consumers have become finicky and they will not tolerate inefficient sites, out of date information or false promises.

There are many software tools freely available for the creation and publishing of websites. It is unfortunate that so many would be on line entrepreneurs opt to use such tools to design their own sites. The sites created in this manner may look attractive, but they have no underlying management system. In short, such sites rarely succeed.

Truly successful sites are very complicated tools. The interface that is used by the visitor to the site is only a very small component of the entire site. Professional sites contain sophisticated management components. Designing these components require a high degree of skill. Without such management components a site is nothing more than a light weight, amateurish effort trying to compete with the really serious guys.

Another very important characteristic of successful websites is the fact that they are optimized for search engines. This means that the site will appear at or near the top of the results when users conduct searches. Achieving this aim requires a long term strategy and intimate knowledge regarding the ways in which search engines rank sites. Very few amateur designers can devise and implement such strategies.

Serious organizations employ professionals to create, manage and maintain their websites. It requires expert skills and knowledge in marketing, business and communications to create sites that are likely to attract the intended target market and to keep a site fresh, relevant and up to date. Without these expert skills the chances of a site achieving its objectives are rather small.

Because a website requires constant attention it may be best to hire consultants that will not only create the site, but also manage it. Part of the management function would be to gather statistics, to make recommendations about the content of the site and to make sure that the site performs well during searches. It is also necessary to promote the site elsewhere on the internet.

Yes, it is true that the internet continues to provide everyone with amazing opportunities. However, a rudimentary site will not succeed in this day and age. On line marketing has become a highly specialized field, best left to the professionals.




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