Thursday, February 13, 2014

What You Need To Know About Facebook Marketing Strategies In 2014

By Adam Musa


When compared with standard methods of online marketing, Facebook marketing is remarkably effective and user friendly. If you are just starting out, marketing on Facebook is the way to go in the new year. With their enormous, established audience and excellent tools, it is easy to target your demographic with great results.

The first thing you want to do is up the amount of time you spend engaging your audience. Yes, you may be a very busy person, but that does not mean that you shouldn't log on and interact with your fans. While you may believe that this will show them that you are hardworking, all it will do is make them feel as if they don't matter to you.

The next thing that you want to do is admit any mistake you have made. Perhaps a customer has posted a gripe on your page about a bad experience with your company, or maybe there was a well-publicized snafu that the entire world knows about. Either way, it is important for you to address the issue and avoid running away from it. You are human and it is okay to let the public know that you are not perfect.

Because Facebook has a huge amount of personal information about its users on file, their advertising tools are stunningly powerful. One such tool is the Suggestion Tool which helps you create very specific ads to attract just the sort of customer you need.

When you advertise on Google, once the visitor has arrived at your website, they may subscribe to a newsletter that you have, or otherwise they are gone forever. With Facebook, if people like the offers that you have, or the Facebook page that you have created, they can like it, which will in turn share this with everyone that is following them. This viral aspect of Facebook marketing makes it possible for a simple advertising campaign to bring in exponential sales. By using Facebook marketing, and targeting people that are more likely to comment or share about posts that they see, you can exponentiate your ability to make money online.

The best thing you can do for your business is work on keeping things fresh. Use this advice if you want to up your Facebook marketing game.




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