Tuesday, February 18, 2014

Benefits Of Channel Letters Charleston

By Krystal Branch


Channel letters are large letters with graphics to enable easy identification and finding of businesses by customers. They are usually installed on the portion of a building that is easily visible both during the day and at night. In addition to enhancing advertisement, the use of this technique also enhances the brand image of businesses. When considering the use of channel letters Charleston offers various options. The benefits of this mode of marketing are also diverse.

Most importantly, they are cost-effective and cheap ways to advertise. The signage that ranges from simple to custom LED illuminated versions will attract numerous customers, both the regular and the potential ones. The signs that are used on-site are able to motivate consumers who are around to get inside the store when they are placed at reasonable distances. Contrary to what happens in television and radio adverts; these will advertise the given brand through repeat impressions. All this happens at a small amount of the cost that would be incurred with traditional media.

This is the reason big brands, churches and shopping malls prefer this technique of advertising. These will never need regular repairs, maintenance or replacement. The costs incurred will be dependent on the materials that are used. On a general basis however, costs have been kept affordable because of the stiff competition among competitors. People not conversant with companies that make such signs should opt for firms that guarantee top notch results.

The use of LED rather than neon for illumination will be slightly costly. Their use is however more cost-effective and friendly to the environment. This can be compared to the use of aluminum rather than steel; the former is resistant to rust and lasts for a long time.

Using channel letters will also be aesthetically appealing due to the designs used. The brand image will thus be boosted. The intangible elements they come with will constitute a brand. The good thing is that letters used are able to be matched to the brand.

The achievement of green business is easy with this technique. This happens in an affordable, easy and fast way. Sign makers advice business people to make use of LED rather than traditional options such as fluorescent and neon. LEDs consume much less power and are friendly to the environment because they do not release mercury or lead. In addition, their use of lower voltage transformers and with a lifespan of more than 100000 hours, they are very preferable. It is very easy to apply for work permits with such Eco-friendly modes of advertisements.

Another big advantage is the fact that the pieces used are not limited to letters only. There is also the option of forming logos that enhance branding and ease of identification. Further, there are a whole range of colors and fonts used that make it possible to satisfy the needs of all customers.

When looking to use channel letters Charleston business persons will need to get companies that understand the market and have experienced experts. In that way, they will be able to transform ideas of their customers to offer perfect solution to their needs. This is why choosing a company will need to be done carefully.




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1 comment:

  1. These are such amazing ideas! We are liking the idea of having channel letter lighting for our business. I think LED lights would really bring more business in!
    http://www.apogeesigns.com/services/signs/

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