Media Rating Council (MRC) has recently completed a review process that has lasted for longer than a year, specifically targeting something in the digital media industry that has long been in question. They have actually given the go signal for measuring and transacting in regard to impressions for video ads, specifically ad impressions. This article will look at how this will change the ad impression metrics that have been standardized for so long, and what this will mean for the advertising industry on the whole for video ads that are displayed today.
MRC has been focused on changing the viewable ad metric for quite some time, and working with Emerging Innovations Task Force and IAB, they have proposed these changes which need to take effect in order to augment how ads are counted. This is not in just one industry, but across all industries that advertise online.
There simply asking that half of the pixels for both images and videos be viewed for one and two seconds, respectively. This continuous viewing is thought to not only provide a better way of determining whether an impression counts in the advertising world, but may have a definite impact on whether or not the ads are going to help motivate potential customers to click through to the website that is advertised.
A PSA was launched via IAB to educate the public and companies worldwide. This information may be well-received, or not, but its intention is to simply provide a better metric for measuring ads today. At one point a few months ago, the public was able to comment on these changes during a one-month period of time. Hopefully these changes will go into effect and positively influence advertising for both companies and people alike.
The proposed change as presented by the Emerging Innovations Task Force in combination with the efforts of MRC is to change the guidelines for what are called viewable impressions when people see ads on the web. Essentially, half of the pixels for both video and regular ads must be seen for two and one seconds, respectively.
Now that you have a basic understanding of what MRC has proposed and done, you might want to chime in on how this will affect the way you surf the web, or your business for advertising. Examples of these changes are on the Internet as presented by IAB and MRC for the public to view and consider today.
MRC has been focused on changing the viewable ad metric for quite some time, and working with Emerging Innovations Task Force and IAB, they have proposed these changes which need to take effect in order to augment how ads are counted. This is not in just one industry, but across all industries that advertise online.
There simply asking that half of the pixels for both images and videos be viewed for one and two seconds, respectively. This continuous viewing is thought to not only provide a better way of determining whether an impression counts in the advertising world, but may have a definite impact on whether or not the ads are going to help motivate potential customers to click through to the website that is advertised.
A PSA was launched via IAB to educate the public and companies worldwide. This information may be well-received, or not, but its intention is to simply provide a better metric for measuring ads today. At one point a few months ago, the public was able to comment on these changes during a one-month period of time. Hopefully these changes will go into effect and positively influence advertising for both companies and people alike.
The proposed change as presented by the Emerging Innovations Task Force in combination with the efforts of MRC is to change the guidelines for what are called viewable impressions when people see ads on the web. Essentially, half of the pixels for both video and regular ads must be seen for two and one seconds, respectively.
Now that you have a basic understanding of what MRC has proposed and done, you might want to chime in on how this will affect the way you surf the web, or your business for advertising. Examples of these changes are on the Internet as presented by IAB and MRC for the public to view and consider today.
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