This past September, the Internet was abuzz regarding Dunkin' Donuts changing its name to simply "Dunkin'." No matter what your viewpoint on the story may be, it's one of many instances when companies, which have been around for a long time, decided to rebrand in this way. Internet marketing companies will tell you that some changes have been more positive than others. Here are just 4 examples that are worth recognizing.
One of the biggest name changes in history is Brad's Drink. For those that don't know, this was a soft drink brand that was created in 1893 by Caleb Bradham. Not only was Bradham a drugstore owner, but he was able to sell this carbonated drink from this location. Since that time, it had become one of the most popular soft drinks in the world. According to the likes of www.fishbat.com, in 1898, Brad's Drink was renamed as Pepsi-Cola, which most people know as simply Pepsi today.
Another name change is the transition from Marufuku Company to Nintendo. The latter is worldwide, as a provider of both toys and video games, but its origins are quite interesting. Marufuku Company, which was established in 1947, was a hanafuda distribution company. For those that don't know, hanafuda is a type of playing card that's well-known in Japan. To say that Nintendo had humble beginnings would be an understatement, as it has since become one of the more recognizable names in gaming.
When it comes to ecommerce, eBay is easily one of the biggest names in the world. Any Internet marketing company will agree, but it originally started as a much smaller entity. AuctionWeb, which was founded in 1995, was focused solely on online auctions. Pierre Omidyar, the site's founder, originally intended it to be as a side gig of sorts for him. Needless to say, though, it had developed into something even greater.
Google has not only become the biggest search engine in the world, but a verb that people use in common speech. What makes this even more interesting is that it was originally created, in 1996, as BackRub. Larry Page and Sergey Brin, who were attending Stanford University, developed the search algorithm in question. It was ahead of its time, even to the point where it crashed the university's servers. Google had humble beginnings, to be sure, which makes its current spot as a household name all the more fascinating.
One of the biggest name changes in history is Brad's Drink. For those that don't know, this was a soft drink brand that was created in 1893 by Caleb Bradham. Not only was Bradham a drugstore owner, but he was able to sell this carbonated drink from this location. Since that time, it had become one of the most popular soft drinks in the world. According to the likes of www.fishbat.com, in 1898, Brad's Drink was renamed as Pepsi-Cola, which most people know as simply Pepsi today.
Another name change is the transition from Marufuku Company to Nintendo. The latter is worldwide, as a provider of both toys and video games, but its origins are quite interesting. Marufuku Company, which was established in 1947, was a hanafuda distribution company. For those that don't know, hanafuda is a type of playing card that's well-known in Japan. To say that Nintendo had humble beginnings would be an understatement, as it has since become one of the more recognizable names in gaming.
When it comes to ecommerce, eBay is easily one of the biggest names in the world. Any Internet marketing company will agree, but it originally started as a much smaller entity. AuctionWeb, which was founded in 1995, was focused solely on online auctions. Pierre Omidyar, the site's founder, originally intended it to be as a side gig of sorts for him. Needless to say, though, it had developed into something even greater.
Google has not only become the biggest search engine in the world, but a verb that people use in common speech. What makes this even more interesting is that it was originally created, in 1996, as BackRub. Larry Page and Sergey Brin, who were attending Stanford University, developed the search algorithm in question. It was ahead of its time, even to the point where it crashed the university's servers. Google had humble beginnings, to be sure, which makes its current spot as a household name all the more fascinating.
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