LinkedIn, much like virtually any other social media platform, can be used to grow one's business. One of the ways that this can be done is with a paid advertising option. There are quite a few options that Long Island advertising agencies use, with some standing out more than others. Nonetheless, if your goal is to get the most out of LinkedIn as possible, here are 3 services that will allow you to market and promote to more people on the platform.
Display Ads - If your goal is to advertise on LinkedIn, as well as direct people to your website, display ads are worth noting. According to companies like fishbat, these are usually implemented so that users can be directed to websites. This can be done through static images or videos, though the latter option tends to be more effective. Regardless of the media you decide to go with, display ads can provide an excellent promotional opportunity on LinkedIn.
Sponsored Content - Another option worth investing in is sponsored content, which are promotional posts that crop up on newsfeeds. While this option can garner tremendous visibility, it's important to note that this can only be done with the right combination of media. Everything from solid statistics to eye-catching visuals must be accounted for. If your sponsored content is created with care, you'll be pleasantly surprised by its performance.
InMail - Moving from brand awareness to lead generation, let's talk about InMail, which is one of the many perks that those with premium LinkedIn accounts can enjoy. One of the reasons this perk stands out is that it can be used to message anyone on the platform, even those that aren't established connections. Furthermore, you can target specific professionals or industries, which makes InMail all the more useful for securing leads. Needless to say, this is another option to keep in mind.
When it comes to paid advertising options on LinkedIn, these are the ones that you should focus on the most. They are used for different reasons, and they take on different forms, but they will prove useful in their own ways. Perhaps your goal is to generate more leads, or maybe you'd like to spread awareness of your business to a wide number of professionals. Whatever the case may be, these options will serve you well.
Display Ads - If your goal is to advertise on LinkedIn, as well as direct people to your website, display ads are worth noting. According to companies like fishbat, these are usually implemented so that users can be directed to websites. This can be done through static images or videos, though the latter option tends to be more effective. Regardless of the media you decide to go with, display ads can provide an excellent promotional opportunity on LinkedIn.
Sponsored Content - Another option worth investing in is sponsored content, which are promotional posts that crop up on newsfeeds. While this option can garner tremendous visibility, it's important to note that this can only be done with the right combination of media. Everything from solid statistics to eye-catching visuals must be accounted for. If your sponsored content is created with care, you'll be pleasantly surprised by its performance.
InMail - Moving from brand awareness to lead generation, let's talk about InMail, which is one of the many perks that those with premium LinkedIn accounts can enjoy. One of the reasons this perk stands out is that it can be used to message anyone on the platform, even those that aren't established connections. Furthermore, you can target specific professionals or industries, which makes InMail all the more useful for securing leads. Needless to say, this is another option to keep in mind.
When it comes to paid advertising options on LinkedIn, these are the ones that you should focus on the most. They are used for different reasons, and they take on different forms, but they will prove useful in their own ways. Perhaps your goal is to generate more leads, or maybe you'd like to spread awareness of your business to a wide number of professionals. Whatever the case may be, these options will serve you well.
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