Electronic promotion if done right can be very beneficial to a business. LED billboards Regina are outdoor electronic promotion screens. With the right location and proper content, it is a guaranteed success. They help enhance customer experience. Some have reported a decrease in perceived wait time too. This decision should not be made lightly though. One must exercise caution at every step.
The thing about electronic promotion is the ability to change it whenever. There are several reasons that would warrant a change. One of the most common and important are different demographics. A particular route could be used by different classes or ages of people at different times of the day. The message should be changed appropriately to appeal to either group. One might also need to update information. Whatever the reason, changing is not a hassle neither does it warrant a new display field, unlike banners.
Research has been done to analyze the benefits of this medium. Research has also measured this against other methods of promotion and advertising. Subjects reported liking this medium over internet and TV ads. It was also revealed that visibility is increased by more than a third with one in every two people noticing a display every week. Bottom line is, there will definitely be a return on investment.
There are guidelines to content on these display fields. Place the most important message first and last. Play the first part slowly. Leave enough time for people to remember the last item at the end. Pick only the most important messages to display. Research has found that people respond to grammatical patterns like rhyme and alliteration. Motion on the screen should not be so jerky that it distracts the person from the message.
It is advisable to use images. However, they should relevant to the message and the target. The images should not be distracting either. Unless the image is the message itself, it should distract one from the rest of the content. One should also have a call to action and logo running during the entirety of the ad. If there are a few pages, one may decide to just have them show up often.
No, many colors do not grab attention. No, many fonts are not fun. No, many words will increase understanding of the message. Go easy. Go for simple. Go for briefest possible. Go for bold. Go for legibility. Go for appropriate coloring.
Speaking of colors different colors cause different reactions. Like red, for example, evokes excitement. It provokes. Go for bright saturated colors. Saturated means that there is no hint of white in them. Some designers actually consider the use of white a faux pas. The issue of colors is a sensitive one. They must have tonal contrast. The designer should be mindful of this.
Remember that within a few seconds of seeing the display, one should be able to see the art. They should be able to scan the details. They should be able to assess the data provided. Overcrowding the display field slows down this process.
The thing about electronic promotion is the ability to change it whenever. There are several reasons that would warrant a change. One of the most common and important are different demographics. A particular route could be used by different classes or ages of people at different times of the day. The message should be changed appropriately to appeal to either group. One might also need to update information. Whatever the reason, changing is not a hassle neither does it warrant a new display field, unlike banners.
Research has been done to analyze the benefits of this medium. Research has also measured this against other methods of promotion and advertising. Subjects reported liking this medium over internet and TV ads. It was also revealed that visibility is increased by more than a third with one in every two people noticing a display every week. Bottom line is, there will definitely be a return on investment.
There are guidelines to content on these display fields. Place the most important message first and last. Play the first part slowly. Leave enough time for people to remember the last item at the end. Pick only the most important messages to display. Research has found that people respond to grammatical patterns like rhyme and alliteration. Motion on the screen should not be so jerky that it distracts the person from the message.
It is advisable to use images. However, they should relevant to the message and the target. The images should not be distracting either. Unless the image is the message itself, it should distract one from the rest of the content. One should also have a call to action and logo running during the entirety of the ad. If there are a few pages, one may decide to just have them show up often.
No, many colors do not grab attention. No, many fonts are not fun. No, many words will increase understanding of the message. Go easy. Go for simple. Go for briefest possible. Go for bold. Go for legibility. Go for appropriate coloring.
Speaking of colors different colors cause different reactions. Like red, for example, evokes excitement. It provokes. Go for bright saturated colors. Saturated means that there is no hint of white in them. Some designers actually consider the use of white a faux pas. The issue of colors is a sensitive one. They must have tonal contrast. The designer should be mindful of this.
Remember that within a few seconds of seeing the display, one should be able to see the art. They should be able to scan the details. They should be able to assess the data provided. Overcrowding the display field slows down this process.
About the Author:
Get a summary of the things to keep in mind when selecting a supplier of custom LED billboards Regina area and more information about a reputable supplier at http://www.signtrek.ca/services right now.
No comments:
Post a Comment