Wednesday, November 21, 2018

Tips To Giving Unique Marketing Giveaways

By Gregory Hayes


If you are seeking to increase customer traffic for your business, you should consider offering freebies to customers who purchase goods from you. Offering unique marketing giveaways usually makes customers feel valued and increases the chances of repeat business. Selecting the right freebies is key if you want to please customers. Tips for selecting the right freebies will be discussed in this article.

You should ensure that the items you are offering do not hurt the overall profitability of your business. The best way to do this is to first create a budget on the costs that will be accrued by promotional freebies. The budget should be less than the profits that will be making from offering goods and services. Without a budget, you can end up offering goods that eat deep into your pocket.

Consumer needs usually vary. What is good for one target market may not work when it is given to a different target market. When hoping to pick unique items that are bound to interest your customer base, you should first identify the target group which will receive the freebies. After settling on the target group, you can easily shortlist exceptional giveaways that will be of interest to the group.

When picking promotional items, you need to focus on items that will help the client remember you and the goods or services you are offering. It is usually advised that one picks goods that are complementary with the goods being sold. Alternatively, you need to brand the promotional items with your logo. Branding giveaways is a good way to ensure that the customer constantly remembers you.

In order to select the right gift, you ought to consider what you want to achieve by giving customers giveaways. The ideal giveaways can change depending on what you want to achieve. For example, freebies for attracting new customers will differ from those meant to reward buyers of goods and services. You should ensure that you are offering goods that will help you meet your needs effectively.

If you hope to achieve uniqueness with the gift on offer, you need to pick items that are not being offered by other service providers who you are competing with. When you offer freebies that are similar to those of the competition, you are usually more of the same to consumers. Uniqueness can be achieved by infusing a dose of creativity in the selection of promotional gifts.

There are instances when you may have to source for promotional goods from other service providers. In such instances, you ought to repackage the freebies such that they have your message. If your items do not have your message, the receiver can forget you quickly. The ideal freebies should be customized with a unique message reflecting what you have on offer. The personalization of gifts usually makes them more memorable and easy to relate to.

Offering freebies is usually bound to create a financial dent in the pocket of the giver. To ensure that freebies reflect money that is well spent, it is usually advised that one chooses gifts that are durable and practical. Ideally, you need to have freebies that can be used for a very long time by the receiver. The ideal freebies should also be used on a daily basis by the consumer.




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