Tuesday, November 1, 2016

Reminiscing On Six Degrees With Long Island Advertising Agencies

By Robert Sutter


Every period of growth has a beginning, especially when it comes to social media. Before Facebook there was MySpace, as well as a number of smaller blogs that individual users maintained. What came before those platforms, though? You may not know of the name, but we owe much of what we have now to Six Degrees. For those who are unfamiliar with Six Degrees, here is some information that Long Island advertising agencies will be able to provide.

If you don't what Six Degrees is, you should know that many people view it as the first social media website to come into existence. As a matter of fact, it predates MySpace, which many people mistakenly call the first. In any event, Six Degrees gained attention when it launched in 1997, in large part due to how it allowed users to create lists of connections, friends and family members alike. While simple by today's standards, a Long Island advertising agency will tell you that it was a tremendous feature during the late 90s.

Companies such as fishbat will tell you that Six Degrees enjoyed a modest amount of success. As a matter of fact, it obtained a few million users, which meant tremendous usage of the feature mentioned earlier. The grown wasn't quite as expansive, though, since not everyone had immediate access to the Internet during that time. Six Degrees also generated more and more spam accounts later on in its life, which didn't exactly help the site in the long run.

Six Degrees was soon sold to YouthStream Media Networks, in 1999, for a total of $125 million. The site itself would ultimately close down in 2001, which ended the first-ever social media site's short run. Maybe Six Degrees would have lasted longer, or perhaps continued to thrive today, if the Internet was more robust back then. The site's features were interesting at the start, but failed to yield consistent engagement. It made sense why Six Degrees would shut its doors.

Six Degrees is an interesting piece of history, to say the least, and hopefully these details have expanded your mind on the subject matter. While it's not exactly impressive by today's standards, an argument can be made that current sites owe something to it. After all, it seemed to spark an interest in social media in general, which allowed other companies to throw their hats into the ring. If nothing else, Six Degrees is a discussion-worthy topic to this day.




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